6 Simple Ways to Increase Your LinkedIn Views
One of the keys to being successful on LinkedIn is getting as many views as possible. Those views can show you how many people have shown interest in your content and company, thus helping your business network to grow. Your posts on LinkedIn should inspire people to comment, like and share them to spread the word to their peers about informative content (which will also increase its views.) By following these simple steps, you can reach a broader audience to work for you.
1. Share and Comment as Much as Possible
When joining a relevant group, always share your articles there. Also, some other platforms, such as Twitter or Facebook, can be used to increase exposure. But be careful and try not to spam your audience as they will only find you annoying, and that won’t do anything good for your exposure. Always try to post new, fresh content, but don’t be afraid to reuse the old ones as well. When it comes to commenting, the interactive approach is the best one. When the comments have their flow, you can keep those posts on top of the LinkedIn feed. This type of engagement will increase your visibility without a doubt.
2. Pay Attention to Your Profile Photo
It must be less than five years old and with a clear background. Don’t hesitate to spend some money on a professional photographer. The digital type of photo is the best, and you can easily upload on your LinkedIn profile page. Some reports on LinkedIn say that users with good profile photos get more profile views because of the better first impression.
3. Engage in Relevant Topics
Be present in discussions but don’t be too dominating. Those discussions you engage in don’t always have to be active, and you can easily re-activate them if you have something relevant to say on the given subject. Say that you would love to point something out that other participants have missed but be sure that, at the same time, you add something fresh to the topic. Also, when commenting, there are some things you should keep in mind:
- When agreeing with someone, always back up their statement with your own experience or even add some new information.
- It’s ok to disagree with someone, but don’t be rude to anyone.
- Always try to leave relevant comments. Off-the-topic comments will just be ignored, same as you will.
- You can promote anything, but be careful that your promotion comes natural and not out of the blue.
4. Always Try to Start Your Discussions
It is a great way to invite people to share their expertise. Anyone can contribute and start multiple sub-topics. The next good addition is to share articles or sites that people involved in the discussion would find exciting, and use questions to increase the number of responses. Once you start a discussion in a group, the rest will come naturally. You can sit back and watch the conversation flow and the views increase.
5. Headline is Important
The headline that appears below your profile photo should consist of 120 characters. Use some phrases and hard-hitting keywords that are relevant to your target audience. You can describe your key skills while the title can be your current job. Since this is the first thing that people see when they come to your profile, it should be able to attract them in the best possible way.
6. Create a Wide-Open Summary
It is an excellent opportunity to show yourself as an expert in your line of business. Try to write in the first person while using a conversational style, and describe your line of work, some of the challenges, opportunities, or the issues you are currently facing. Tell the people where you see yourself in the next few years. It should describe you in the best possible light with an emphasis on your skills and abilities. Although it is recommended to use at least 40 words, always go for more than that.
By following these simple tips, you will be able to increase your views and online interactions. It takes little time, but the results are visible and measurable. Regularly update your LinkedIn profile to make sure that anyone who visits your profile can see fresh, engaging and valuable information and content. Make sure that your profile is open to the public so anyone can get to share it on their LinkedIn or other social media profiles.
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