6 Reasons B2B’s Are Successful When Using LinkedIn
First of all, we’d like to begin by saying that LinkedIn has no other business-oriented networking platform that can match it. And ever since it was launched, B2B marketers have been trying to “crack the code” for LinkedIn to use it in the best possible way. Fast forward to 2018, and it looks like they’ve cracked it. If you take a look at the stats, you’ll see that LinkedIn drives over half of all social traffic to B2B websites and blogs, while 93% of B2B marketers claim that LinkedIn is the best platform for lead generation.
The point is that LinkedIn works wonders for B2Bs, and here is why.
1. The Majority of Their Target Audience is There
LinkedIn members are there for a reason, and that is business communications. B2B’s target audiences are right there, and users eager to see what others have to offer. Out of 562 million users in total, 40 million of them are people in decision-making positions, while 61 million are senior level influencers, meaning that the most important people from your industry are LinkedIn members. Their attention also doesn’t get lost easily since they’re all focused on professional opportunities, which is why most B2B marketers launch their new offerings through LinkedIn.
2. They Benefit a Lot from Showcase Pages
LinkedIn Showcase Pages are useful for organizations to promote their brand image and are perfect for segmenting inbound LinkedIn traffic. B2Bs are in a position to create a Showcase page if they can create a business unit that’s directly connected to a particular segment of their audience. Showcase pages were developed for B2Bs to improve their lead generation. When you want to represent a company initiative, business unit, or brand, it makes perfect sense to create Showcase pages which can help the development of a long-term relationship with your target audience.
3. Building Traffic
We already mentioned in the introduction that B2B marketers use LinkedIn to increase the traffic to their websites and blogs. Driving traffic and link building are some of the biggest strengths of LinkedIn. Users can share their content in status updates (just like on any other social network) and LinkedIn Groups. Due to the platform’s nature, business-related content is very well sought after and gets more shares, which increases the opportunity to go viral.
4. Better Targeting through Advanced Search
If prospects don’t come to a B2B company, they can use Advanced Search to find them. This feature enables you to identify the ideal prospect you want to target by clicking the Search People icon, and then the “advanced” option. You can filter your search by current company, past company, industry, location, nonprofit interest, profile language, and school. All this provides valuable insight into how a particular area or company may be a better targeting for your prospecting. And remember – the bigger your network is, the greater the chance of finding qualified prospects.
5. Better Lead Generation
With advanced targeting, generating leads becomes a much easier task. Even though you can’t make direct sales on LinkedIn, you can identify fresh, qualified leads, engage with them, and give your best to convert them into paying customers. LinkedIn allows you to listen, network, share and respond, and if the answer you give to your prospects is what they’re looking for – the communication is initiated.
6. Building a Strong Reputation
There are so many new professionals signing up on LinkedIn every day, and with this sign-up rate, the pool for opportunities and potential contacts will just keep getting bigger. That’s perfect for B2B’s looking to expand their business, which they can do thanks to personal and community group features on LinkedIn. They can increase their credibility and visibility as individuals and brands, identify and engage with others, and build and improve their reputations and relationships.
With 80% of B2B’s leads coming through LinkedIn, B2Bs are able to expand their business but also keep track of their performance thanks to LinkedIn analytics. All the facts point out that LinkedIn is the most important network for establishing B2B partnerships, connecting with professionals, and reaching out to business buyers. It allows you to generate leads, conduct market research, build online communities, build a reputation, gain insights, and establish thought leadership. If you still haven’t signed up, be sure to do so and start reaping the benefits of this momentous platform.
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