Instagram Tips: How to Utilize Videos for Your Business
There is no doubt that Instagram has become one of the fastest evolving social platforms these past few years. The Mobile-First trend, Square videos, Live Streams, Instagram Stories, and now IGTV – these features have made this social network extremely useful for companies and product promotion. In June 2018, Instagram hit the mark of 1 billion users, with 25 million being business profiles.
In its essence, Instagram is more of a visual social media platform where marketers can use photos and videos for promotion. If you’re a marketer, then we probably don’t need to tell you about the rising importance of video content. During the last few years, the demand for video exploded because it’s easier to consume and people like to be visually stimulated (which is not the case with text.)
It is free to create a business Instagram profile, and you can start using it for your business purposes as soon as you register.
Instagram Stories Video
According to recent reports, more than 250 million active users check their Story feed every day. Stories are there only for 24 hours, so they generate a sense of urgency. Here’s how you can use Instagram Stories video for your business promotion.
Show the Behind the Scenes
Add a human touch to your video content by showing the team members that stand behind your brand. Have them share their thoughts about the company and what is their role in it. Show a sneak peek of a new product, a brief montage of the manufacturing process, or a spontaneous demonstration of your product in action.
Share Premium Offers
People love deals, so use Instagram Stories to give them premium deals that are valid only during that 24-hour story lifespan. This tactic will get you new followers and have them coming back to your stories hoping to catch one of your new deals.
Give Your Story to an Influencer
Influencers have emerged thanks to social media, and companies can reach out to them in various niches. Partner up with an influencer from your industry and run an Instagram Story takeover to introduce your content to their followers.
The newest feature on Instagram – the platform now allows users to upload 1-hour long videos. It is still reserved for those with a large following, while others remain limited to 10 minutes. With 1 billion users, they are rivaling YouTube with their social network television, as YouTube now has 1.8 billion users. You can use IGTV via the Instagram app or the separate IGTV app. The best thing about it is that videos have that real-life appeal, without having to be polished like YouTube content.
Instagram timeline videos can be up to 60 seconds long and play automatically. You can use them to:
Make Short Commercials
To link your product to a particular lifestyle or portray it artistically, you can create short commercials. They can be inspirational, emotional, or funny, and a great way to entice your audience and have them identify with your product.
Produce a 1-minute how-to video that explains how to use your product. Don’t think that 1 minute is not enough; you’ll be surprised.
Create a product video to showcase it interestingly and excitingly. Focus on its key features and make attention-grabbing, brilliant footage.
How to Create the Most Effective Instagram Videos
#1 Find and Maintain a Unique Visual Style
Is there a particular visual style than your target audience relates to? Do your research to identify it, and try to create something different than your audience is used to see from you. On the other hand, perhaps you won’t need to steer away from your current style because that’s what resonates the best with your audience. Develop some ideas, test them, and see what works and what doesn’t by tracking your engagement metrics.
#2 Horizontal Videos are for the News Feed
And verticals videos are for stories. The days are long gone when vertical videos were considered a bad choice due to the rise in popularity of mobile-recorded videos. Vertical videos are the new standard and are particularly fitting for the Instagram Story feed because they create a more immersive experience. However, vertical videos look awkward and small in the timeline, horizontally-shot videos are a better option.
#3 Hashtags, Text Overlay, and Subtitles
Use relevant and specific hashtags so your target audience can find your posts easily. Misused and overused hashtags will have an adverse effect because your audience may find them annoying. Text overlay will help the viewers get your message even if they have the sound muted for whatever reason. And thanks to subtitles, they’ll be able to follow any narration playing over your video.
Creating the perfect Instagram video is tough work because there’s no absolute way to do it. Test and use these tactics to understand your viewers’ preferences, tweak your video creation strategies, and you’ll soon find what works best for your business. Instagram is about the ability to broadcast the moment, so always give your best to highlight those aspects of your business.
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