Innovative Approaches To Improve Your LinkedIn Communication Strategy

Innovative Approaches To Improve Your LinkedIn Communication Strategy

Blog

If used correctly, LinkedIn can prove itself to be one of the most efficient social networks where you can make your content stand out from the crowd. As opposed to other social networks such as Facebook, or Instagram, where competition is really tough and where many distractions pop up every other second, LinkedIn can be a place where your audience is more focused, more connected, and more in theme.

We found that by regularly posting on LinkedIn, the number of views and hits your content will get can be even higher than the numbers received for the same type of content on other social networks. This is why we have decided to share a few innovative approaches to improve your LinkedIn communication strategy.

     1. Post your own blog/website content to LinkedIn Groups in order to drive traffic to your website

LinkedIn is the number 1 social network in the world for professional purposes and for seeking business collaborations, opportunities, and contacts. This makes it the number 1 priority for your business if you want to connect with a professional and knowledgeable audience.

Depending on your industry, on the product or service, you are trying to promote or sell, start by identifying the LinkedIn Groups where your key audience could be present. Make sure that those groups have over 20K members, because the bigger the group, the higher the reach of your content will be.

Don’t start posting your own content just yet. Start by commenting on the already existing content (go for the most recent posts) and get acquainted with each group’s active users. After a week or two, after you have gotten a look and feel of a group, start by posting content which is relevant to the group’s profile. You’re on your way!

     2. Post content from different sources, not just your own!

When you start posting, go for the 2-1-1 rule. This means that you should post two types of content from external sources (not your blog, website), 1 post specific to the industry, from a reliable source that most people are aware of, and 1 post which is your own content.

This will make you look like a professional of the field who is not there just to spam the group with his own promotional materials.

If you start posting and will take into account this rule, you can easily get 300 or more views per post, on groups which have tens of thousands and hundreds of thousands of members. If you add up the numbers, for 3-4 posts you can easily get over 1K hits, just from one LinkedIn group. Keep on posting!

     3. Engage with your audience

After posting on LinkedIn groups, don’t just leave the link there and wait for it to be buried under piles of more recent links. Engage with everybody who is commenting. Answer their questions and ask questions of your own.

This will make you look like an expert in the field, and not just someone who is looking to post links to get traffic to his company’s website or blog.

By following these simple steps, your LinkedIn communication will see a huge improvement. Don’t forget to contact us if you have any questions, or visit our blog if you want to read more tips and tricks about improving your online communication. Drop us a line, right here!

Search

Recent Post

Get Your Free Website Quality Report

How to Choose the Right Social Network for Your Business?

How to Choose the Right Social Network for Your Business?

Blog

Choosing the right social network for your business may not be as easy as one may initially think. Sure, you can start by creating accounts for your company on all the top social networks out there, but who will manage them?

Being present on all the leading social media platforms is not a bad thing if you’re sure that you have a social media manager to take charge and to handle your brand’s online presence. However, if you’re just starting off, you should limit yourself to the key social networks relevant to your business.

Even if you’re a big company, you will always have a stronger focus on some platforms as opposed to others, depending on where your clients and potential clients can be found.

 

How do I start finding the right social network?

Everything begins with research. Try to see the metrics for each social network. What do their demographics look like? Who are the people present on their platform? What do they like to do? Where do they live? How much time do they spend online?

All these questions will offer you the much-needed answers in developing your social media strategy. Not only that, but they will point to a clear direction on what social network hosts your key audience.

 

What are the top social networks to take into consideration?

At first, you will need to start with the top 4 titans of social media: Facebook, Twitter, Instagram and LinkedIn. Sure, YouTube is right up there with these four, but it’s focused strictly on video content, making the platform usable for niche categories of business, mostly in the creative fields.

Facebook is all focused on building long-term relationships with your audience and requires a lot of time put into digital communication efforts. Be sure to constantly engage with your audience, because the social network’s algorithms will easily mark you as less relevant if your fans and followers don’t interact with your updates.

Twitter is very important if you want to communicate short, straight to the point updates, likes breaking news, or if you want to live stream events (this is where Youtube is also highly recommended!). Twitter allows you to post fast updates before offering more generous content on your blog and other social networks. It’s a good place to keep your audience informed in real-time, before you start giving them more details.

LinkedIn is the way to go, especially if you’re thinking of having a more B@B (business 2 business) approach for your company. It’s the easiest place to target people based on their profession and their industry. It’s easy to stay connected with top players in your field, and also a good place to keep an eye on your competition. Don’t count this social network out.

Instagram & YouTube are niche platforms focused on visual content. This can really bring a lot of attention to your brand, because they’re the fastest-growing social networks online. If you’re planning on choosing to work with visuals, which is highly recommended, be sure to choose high-quality images and videos. This will make your company stand out from the crowd. Try to avoid generic stock photos and videos, because most users can spot them a mile away.

 

What to do after you have chosen the most suitable social network?

No matter the social network you decided to choose for your company, one thing’s certain – Be consistent, be constant! It’s always recommended to constantly update your social networks, because otherwise, you’ll give the impression that your brand is fading away.

Keep things interesting with fresh content whenever you post and don’t forget to engage with your audience.

 

Questions and Answers about how to choose the right social network for your business.

How do I decide on the right social network for my business?

Everything begins with research. Try to see the metrics for each social network. What do their demographics look like? Who are the people present on their platform? What do they like to do? Where do they live? How much time do they spend online?
All these questions will offer you the much-needed answers in developing your social media strategy.

What are the top social networks to take into consideration?

At first, you will need to start with the top 4 titans of social media: Facebook, Twitter, Instagram and LinkedIn. Sure, YouTube is right up there with these four, but it’s focused strictly on video content, making the platform usable for niche categories of business, mostly in the creative fields.

How to grow my network on Social Media?

The best way to grow your network on social media is to post frequently, with high quality content for your followers and for people that will find your content online. By using correct hashtags will spread your content further, and by responding to comments on your posts is another great way to gain more followers. If people see that you are active and knowledgeable in your industry they will naturally follow you and your network will grow.

Is Google my business a Social Network?

Google My Business can be consider a social network and a great SEO feature. You can add all of your account info to the snippet, have people call you and message you directly, and even receive comments on your business. You can easily manage Google my Business as a Social Media Network.

Search

Recent Post

Get Your Free Website Quality Report

How to Stay Fresh on Social Media with so Much Content Being Posted Daily

How to Stay Fresh on Social Media with so Much Content Being Posted Daily

Blog

During the past few years, social media has become the backbone of digital communication for most brands out there. There’s really no other way around it, considering that every company needs to go where its target audience is. And where are most people to be found right now? On social media, that’s right.

This is why adapting and constantly readapting your social media communication is an ongoing process that every business should get used to implementing. But how to stay fresh with all that content (social media noise) being posted online on a daily basis?

Go Visual – Make It Stand Out!

93% of communication is already visual. This means that the less you focus on visual and the more you invest time in other forms of communication, the more harm you are doing to your brand.

Try to keep things visual! Stand out of the crowd with strong high-quality images and videos that will make your audience engage with your content. Don’t just choose generic stock photos to communicate a message. Go the extra mile and pick (or create) a custom image that perfectly matches your brand’s style and approach.

Get Influencers to Talk About You

Nobody likes seeing someone blowing his own horn. This is why you should do some research and find the perfect influencer to go with your brand identity. Find someone who stands out in your sector of activity, or someone who your target audience trusts or admires.

This will attract new eyes on your brand and it will raise awareness about your products or services.

Organize a Giveaway with Relevant Prices

Depending on your industry, you should consider hosting a giveaway for your current clients and followers, and for your future clients and potential fans. Try offering something you make, or something you have decided that your audience is into.

If you’re a bookstore – offer books. If you’re an artist – offer tickets to your concerts, a painting, or even think about promoting other artists. Just try to keep it relevant to your industry, because this will make people follow you on the long run. It’s also the safest way to avoid prize hunters that only come to your page for hit and run jobs. As soon as the giveaway is over, so will their attention start to fade away.

Talk about what your followers want to hear, not just about yourself

Most of the times, a company’s social media accounts are all about posting dull, low-effort links about company updates. It’s nothing engaging, nothing of true value. And while many think that their fans will not notice this, trust us, they will.

People know when you are posting just for the sake of it, and not for actually creating value. Consider posting more relevant content from your industry, and not just news about your company. Post updates that are generally helpful for anyone who follows you, and this way, whenever you post a company update, people are much more likely to read about it, because they will consider you an objective source.

Staying fresh on social media is no easy task these days, but if you put the time into your company’s digital communication, it’s definitely worth it.

If you’re interested in learning more about staying fresh and relevant on social media, be sure to read our articles, or drop us a line right here.

Search

Recent Post

Get Your Free Website Quality Report

4 Easy Steps to Apply Social Media Strategies to get your Brand Noticed

4 Easy Steps to Apply Social Media Strategies to get your Brand Noticed

Blog

If you’re just getting your business up and running, or perhaps you just feel like you need to revamp your company and give it a fresh kick, you’re in luck, because this is the place for you.

Get your brand noticed online with these 4 easy to apply social media strategies and take your business to the next level. While these strategies may be easy to apply, they do require a good understanding before diving into the implementation phase.

1. Select your social networks wisely

When you’re thinking about getting your brand noticed, always choose quality over quantity. Start by giving social media agencies a shot, just to see if they can offer something tailored to your needs. If that’s not something you’re planning on doing right now, begin with a social network research conducted by yourself.

Look over all the top social networks and analyse what happens there, what kind of people are using them and try to make the connection with your brand and your sector of activity. For example, if you’re selling handmade artworks, LinkedIn is probably not the best market for your brand.

Try going to Pinterest where your target audience is already present. Always choose to follow your public, instead of investing too much money in finding the right audience on the wrong social network.

2. Create social campaigns to get your content across

Social networks, especially Facebook, have severely diminished the organic reach a brand gets online. Due to the ever-increasing number of pages and accounts popping up on social networks, these platforms can no longer show everything your posting to all your followers. It would just overcrowd their users’ feeds, making their experience less enjoyable.

This is why social networks will show your content to fewer and fewer organic followers, if your users are not engaging with your content. Unless you start paying for ads, of course.

Since you don’t want to do that just yet, think about going social. Create social campaigns like giveaways and start offering a few freebies in exchange for your audience engaging with your page. A little goes a long way, so if your audience is commenting, liking, tweeting, or sharing your updates, the social networks algorithms will mark your page as relevant and will keep showing up in users’ feeds. Keep the promotions coming!

3. Get into influencer marketing

For the past couple of years, influencer marketing has been on the lips of every respectable brand. However, this does not mean that if you’re not an established brand you should consider collaborating with an influencer.

Just find the right one. Find an influencer that is in line with your brand. Find someone who speaks to your target audience. Before choosing an influencer, think that you’re not just choosing a new business partner, you’re choosing the new face of your brand. A face that will get your brand noticed. 75% of marketers are already using influencer marketing, meaning that it has proven itself to be quite an effective strategy.

This will also help build trust in your brand, because people like to put a face behind a brand, thus making your brand more human.

4. Create viral Instagram and/or YouTube content

Based on your company’s activity, choose to get heavy into visuals, either on Instagram, either on YouTube, or if time and budget allow it, go for both. Visual is the way to go, with more and more people having less time to read.

Strong visuals (photos and videos) can turn into viral content which will get your brand in the feeds of thousands, if not millions. Of course, you can’t plan a viral photo, or video, but you can plan quality visual content. Focus more on the creative part of digital communication and see your message reaching a wider audience.

The more people that see your visuals, the more your brand gets noticed.

If you’re interested in learning more about easy to apply social media strategies, be sure to drop us a line, right here.

Search

Recent Post

Get Your Free Website Quality Report

Top 5 Social Media Must-Haves for Every Brand

Top 5 Social Media Must-Haves for Every Brand

Blog

Social Media is no longer something that companies can go without. We’ve long past that time when small business owners thought that communicating with their key audience was more of a choice, rather than a mandatory necessity.

It so happens that being present on social networks has become a must in almost every sector of activity, and here are the top 5 social media must-haves for every brand:

5. A Social Media Manager

Sure, it sounds redundant, but trust us. Having a social media manager is mandatory if you want to get optimal results from your entire digital communication strategy. You can start by creating the social media accounts for your brand by yourself and try to keep them constantly updated, but sooner or later, you’ll realize that this activity is taking up more and more of your time.

This could lead to you getting distracted from your company’s core focus, making it necessary to hire a professional social media manager to take care of the work and to take things to the next level.

4. Instagram and Youtube Are a Must-Have

Even if you’re not activating in a very dynamic domain, your brand needs to be present on Instagram and Youtube. Assuming you already have a Facebook and a Twitter account, you should start placing a strong focus on the visual.

When it comes to visual, Instagram (for photos) and Youtube (for videos, of course!) are the key social networks to focus on. More and more companies are shifting their communication efforts to visual content, because, we all know it, people have less and less time to read.

Keep it social with strong visual content!

3. Focus on Understanding Social Media Management Tools

If your brand has a lot of things to communicate, you can easily forget to post certain updates or news because you are present on too many platforms. This is why opting for a social media management tool that helps you organize and schedule posts on different social networks is a life-saver.

Hootsuite is one of the most popular choices out there, but feel free to look around to what best suits your needs, or consults with your social media manager (if you already have one) on what tools you should start using.

2. Try Getting More into The Analytics

Sprout Social is a very special social media solution for every brand. It’s being used by top worldwide companies because not only does it make social media easier to manage, but it also provides detailed-customized reports to help you improve your digital communication.

It can also be considered a strong lead generator for your business, if you analyse all the reports carefully and make the necessary adjustments in order to achieve your business goals.

It’s definitely worth giving it a shot!

1. Focus on hashtags

Hashtags are as important today as they were the first time they were introduced by Twitter. It helps people search and index a certain topic, making it easier for you to connect with your core audience.

Use websites like hashtagify.me to get the best relevant hashtags you need to send out your message. Hashtags are one of the easiest ways to make your message visible to a wider audience, so be sure to include them in your updates.

If you’re interested in learning more tips and tricks about how to efficiently communicate on social media, be sure to take a look at our blog, or drop us a line right here.

Search

Recent Post

Get Your Free Website Quality Report