5 Tips on How to Use Social Media for Small Businesses

5 Tips on How to Use Social Media for Small Businesses

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It’s no longer a secret that social media helps any business in reaching its targeted audiences. Not only that, but social media has become a must have for any business, be it big or small. It’s a very fast, efficient and easy to use way of getting in touch with your current and future possible clients.

It helps in raising awareness about your company, it helps in getting leads for your business, and it’s a way of letting people know what your company is doing on a regular basis.

Sure, everything sounds good in theory, but let’s look over 5 tips on how to use social media for small businesses. A more practical approach.

5. Start by setting up a social media plan for your business

First thing’s first. Set up a social media plan where you do an audit of your company and try to figure out which social networks work best for your industry. We’re not going to lie to you, research does take up a lot of time at the beginning.

The good news is that it’s worth it and you only have to do it once. At least to that extent. After that, it’s all about trying to stay relevant in your field and do constant check-ups on what your competition is doing. Which brings us to our next tip…

4. Research your competition and keep up to date with the latest news

In the digital age, not knowing what your competition is doing is a definite disadvantage. Especially since doing research or checking updates from your competitors has never been easier.

Start by following their social media accounts and see what they’re posting. Analyse their content and try to identify a pattern. See what works with their audience and how they engage with people who approach them. You can even take it a step further, by subscribing to their newsletters, webinars, conferences and so on, just to be sure that you’re always in the loop.

Take whatever works from their social media communication and add it to your plan.

3. Master one social media platform

Spreading too much, too fast is almost never a good idea. Sure, start by creating social media accounts for your business on all the relevant social networks, but try to master one platform before being “too social” on all of them.

Time is a limited resource and most likely, you will not be able to invest the same amount of time on all social networks. Rather than having 3-4 accounts with less developed content, try on focusing on one and get yourself noticed there. After that, it’s easy to scale and take a part of your audience with you. This blends with the next tip we have in store for you.

2. Engage with your audience. See what they have to say

This tip is probably the most important one of them all, however, this does not mean that you should skip all the other steps. Engaging with your audience can prove to be crucial, especially when you are a small business, or a company that’s just starting out.

Your customers and the relationship you build with them is all you have. This is why you need to nurture it and put almost as much time in it as you would put in your products and services. Establishing a loyal fan base is key in taking your business to the next level. Answer questions and ask questions. This will get the ball rolling.

1.Create Your Brand Recognition

If you manage to create a strong brand recognition, you can already consider yourself a winner. Of course, this doesn’t mean that you should leave your guard down, but it does mean that you will need to put less effort into your communication activities and you can focus on taking your business even further.

You’ll be able to focus more on developing your product, think about scaling up and how to acquire more customers, once your company has established itself as a strong brand.

You’ll be able to communicate more, by saying less. You’ll appear professional, but also close to your audience.

If you’re interested in learning more about social media management, or if you have any questions about social media for small businesses, do not hesitate to contact our specialized consultants.

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Top 10 Twitter Accounts to Follow for Great Social Media Tips & Tricks

Top 10 Twitter Accounts to Follow for Great Social Media Tips & Tricks

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We all want to get the best advice when we go to Twitter, no matter the topic at hand. Especially when dealing with social media, Twitter can be a place where you can stumble upon a lot of noise that will shift your focus away from the really interesting and useful articles on great social media tips & tricks.

This list will offer you 10 Twitter accounts to follow if you’re passionate about social media and you’re always interested about staying in the loop with what’s what in the field.

10. Peg Fitzpatrick

A Visibility Strategist with a “rockin’ positive attitude” and co-author of the “Art of Social Media”, Peg Fitzpatrick is followed by over 68K people on Twitter and there’s a reason for that. Always insightful, always interesting, this account should be on top of your following list.

9. Jeff Bullas

Jeff Bullas is a Content Marketing Influencer, Social Media Marketing Specialist & Speaker, present on Forbes Top 10 Social Media Influencer list and has the number 1 Global Business Blog. Be sure to follow Jeff for daily social media tips and tricks meant to take your business and brand to the next level.

8. Diana Adams

Diana Adams is a tech journalist working for Apple CAN since 2009. Her over 150K followers simply can’t get enough of her best practices when it comes to digital transformation, AI and machine learning. Put a pin on this one!

7. Guy Kawasaki

You can’t make a ‘top 10 Twitter accounts to follow’ list without putting Guy Kawasaki in the mix. As self-described “chief evangelist at Canva, part of the board of directors at Cheeze and brand ambassador for Mercedes Benz, there’s no doubt that following his useful tips and tricks will take your brand above and beyond.

6. Chris Brogan

One of the New York Times’ Bestselling authors & business advisor is always tweeting about strategies and tactics entrepreneurs should take into account for their business. His over 340K followers never skip a beat.

5. Marsha Collier

Marsha Collier is an author with over 1 million copies sold worldwide on the following subjects: Social Media, eCommerce, eBay, Customer Service. Feel free to follow her on Twitter or listen to her Tech Radio podcast for weekly helpful insights.

4. Mari Smith

Mari Smith is a top Facebook Marketing Expert, Social Media Thought Leader, Public Speaker and Author with a focus on getting companies to connect with their key target audiences in a faster and more efficient way.

3. Dave Kerpen

Dave Kerpen is the co-Founder of Likeable Media and a NYTimes bestselling author. With loads and loads of knowledge and experience in social media, Dave is not one you should look at lightly. Follow his Twitter feed for action-packed social media tips and tricks.

2. Andrea Vahl

As co-author of Facebook Marketing All-in-One for Dummies, Andrea Vahl has managed (for quite some time now) to make a name for herself in the digital communication sphere. There’s no point in looking up social media strategies, especially for Facebook, without giving her account a follow.

1. Strong-Social.com

And last, but not least, our Twitter account should definitely be on your following list, because we try to offer the most relevant and well-written news, updates and tips & tricks for social media, from all the top industry sources.

Be sure to check us out and see for yourself why over 100K people choose to get their social media insights from us on a daily basis.

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How to Plan and Manage a Social Media Strategy on a Budget

How to Plan and Manage a Social Media Strategy on a Budget

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Based on the latest study conducted by Duke University’s Fuqua School of Business, regarding online marketing campaigns, marketers choose to allocate around 10% of their budget to social media.

Quoting the same study, 13.2% of the average marketing campaign budget should be allocated for social media activities in the next 12 months.

Having these figures in mind, if you’re operating your company on a budget, every penny you invest should bring back the maximum return possible. Same goes for social media, so here’s how to plan and manage a social media strategy on a budget.

1. Start by defining your key audience

First thing you should know, and this may shock you – don’t talk to everyone! “Everyone” is not your target, and not everyone is your target. Sure, it would be nice to appeal to a larger category of people, but when you’re operating on a budget, you should narrow down your audience to the minimum.

Dissect your audience as much as possible and invest the same amount of time trying to reach your safest leads. You’ll quickly come to realize that the money you would usually spend on a broader audience does not offer the same returns as investing the same money trying to reach fewer people. A little precise targeting goes a long way.

2. Work with influencers

At the beginning, you will not be able to afford celebrities or top influencers to promote your brand. This is why you should contact a social media agency that can get you in touch with influencers fit for your brand.

Try to get influencers to collaborate with you in exchange for your products or services, instead of money, and this way you will get your brand noticed faster and easier. This is what influencers do. They give your brand a face people already know; a face people already trust.

3. Go for user-generated content

Try engaging with your audience as much as possible, on different levels. Whenever they post something about you, your brand, or your services, try sharing that message throughout your social networks.

When your fans and followers see that you share their message and promote them through your platforms, they’ll be encouraged to post more content about your brand. More people will start writing about your brand, or posting updates about you in an attempt to get you to promote them back. This raises awareness about your brand, be sure not to overdo it.

4. Use free online image & video libraries

When you’re trying to get the most out of your social media strategy but you’re also operating on a budget, using free online image and video libraries is the way to go. Sure, you’ll not get the best content out there, but it will still be better than hiring professional photographers and videographers to create content for you.

If you’re not sure which websites offer the best photos and videos possible, try contacting a social media agency that can give you a list of online libraries.

Interested in getting a customized social media strategy fit for your budget? Drop us a line right here, or surf through our blog section for more tips and tricks about getting your brand some traction on social media.

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4 Social Media Tips You Can’t Go Without if You Are a Small Business

4 Social Media Tips You Can’t Go Without if You Are a Small Business

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If you’ve reached this article, this means that you are probably an entrepreneur who has recently started his own business and you’re most likely looking for a few tips and tricks on how to get started on social media.

You’re in luck, because this is why we’re here for. Helping out small businesses get started is kind of our thing, so let us guide you through these 4 important social media tips no small business owner should go without.

1. A small business that doesn’t develop trust with customers does not go a long way.

When you’re getting started, one of the first things you want to do is develop that initial trust with your customers, and potential would-be customers. This is a must at the beginning of every entrepreneurial journey, but this does not mean that the process should stop once you have established a relationship.

Trust is something that after it has been developed, needs to be constantly maintained. Answer all the questions your clients and potential future customers may have in a transparent, professional and friendly way. You’ll quickly notice that a little goes a long way, and your targeted audience will pay more attention to your activity and will be more understanding towards your business. A happy customer is a loyal customer!

2. Don’t put all your eggs in one (social media) basket

We know that time is of the essence whenever you’re embarking on a new adventure. A small business entrepreneur barely has time to eat, sleep and shower, because the journey he recently started requires his presence all over the place.

However, this does not mean that social media activity should be taken for granted and you should never assume that your key audience can be found only on one platform. Although it is advised to master one social network at first, all of your company’s social accounts should be up to date, honest, active and engaging.

But the next tip will take things a little further.

3. Be in accordance with each platform’s nuances

Remember, just because time is limited, this does not mean that it’s okay to copy/paste content from one social network to another and think that users will not notice that. Your clients and future possible clients pay a lot more attention than you would imagine, so be sure to be original and catchy on each platform in part.

This means having a different tone of voice for LinkedIn as opposed to Facebook. What you post on Twitter can be shared the same way as what you would show your Instagram followers. No matter the social networks you activate on, be sure to have a unique voice and approach, tailored for every platform. It’s the small adjustments that make a difference.

4. A social media / digital agency can help a lot

Beginnings are always hard, but they also offer the most exciting moments for small businesses. This is why every entrepreneur should analyze the time he has to put into his businesses and make a decision if he will be able to do the social media by himself, or if he needs to hire professionals to take care of the job.

Most of the times, it is better to take advantage of the services offered by a social media or a digital agency, because they can put your ideas in practice in a better, faster and more efficient way.

The time you will save for not doing all the social media research yourself can be invested in taking your business to the next level, and the rewards of your work and decision-making should follow shortly.

If you’re interested in finding out more about social media tips & tricks for starting entrepreneurs and small businesses, please feel free to contact our specialized consultants.

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How to Find a Good Social Media Agency to Hire?

How to Find a Good Social Media Agency to Hire?

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If you have been browsing the Internet from north to south, east to west, up and down and anywhere in between in search for advice on how to hire a good social media agency, look no further, because all you need to know is right here. It’s not everything, but it’s the pure essence in order to give you a better idea on how the entire process of getting in contact with a good social media agency should go.

Like in all businesses, there are a lot of phonies out there and you shouldn’t get in contact with them and lose money in order to learn a lesson. Following advice is the best thing you can do to make sure that you’ll be getting the best services without losing money to social media agencies that promise the world, and deliver absolutely nothing.

Referrals are often the easiest way to get in touch with good professionals

First thing’s first when searching for a good social media agency. Start asking for referrals. Start asking your friends and family if they know someone, or if they know someone with good credentials. Can they put you in contact with them? Do they have any advice? If so, ask to arrange a meeting and if all goes well, hiring a good social media agency just proved to be a lot easier than you would have expected.

However, this is not usually the case. Most companies have to search hard and go through different social media agencies until they find a perfect match.

Pay attention to what they require from you

When you approach a company, the first thing you will receive is usually a standard email thanking you for getting in touch with them. They will get back to you later, and an account manager will probably ask for your contact details to program a meeting.

If possible, go to the meeting and see what they have to say. There’s no harm in getting to know the person you could be working with face-to-face. If not, ask them to give you a quote and request to see a detailed offer of what services they are able to provide.

If they send an offer right away, in most cases, it’s a tailored offer sent to you based on the budget you have given them. They usually send such offers without asking to know your business upfront and giving you something more custom. In this case, you choose if you want to continue the conversation or not, but if they don’t ask to learn more about the company before giving you the full set of services, they’ll probably try to sell more than what you need. 

Compare what services each agency offers

Usually, the more services an agency offers, the better. It means that they are a big agency with specialized people for different types of activities. However, this does not come with a disadvantage. 

When dealing with a big company, chances are that you are not their first priority, although they may have the best professionals in the field. One way to get around this is to analyse what each social media agency offers.

A good agency will offer blog posts, media content, social media management, research and reports for all these activities. If you manage to find a small agency that offers all the services mentioned above, there’s no need to go to a larger company, which will probably charge more.

Start with a small-term contract, with fixed goals and after analysing the monthly reports, choose whether to continue with the same agency, or not. 

Whether you decide to work with a big company, or a small one, the choice is up to you, but always remember that hiring a good social media agency requires a lot of effort on your part as well.

Don’t just choose the first thing that pops up on Google, because you never know what kind of companies you could be dealing with until you start engaging with them. Don’t be afraid to ask questions and to do your own research.

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