How to Build a Brand Presence and Look Better Online

How to Build a Brand Presence and Look Better Online

Blog

Building a better brand presence and looking better online overall is no easy task. In fact, is one of the first challenges everyone encounters when they start a new business. Sure, you create accounts on all the relevant social networks you can think of, but how do you take the next step?

How do you build a strong brand presence on social media and how can you make it look even better? With all the competition out there and all that “social media noise”, it’s not going to be an easy process, but here are a few tips that will help you achieve your goals.

1. Make sure you have a great website.

You can’t build a better social media brand presence without a plan in mind, and you can’t build an effective plan without taking into account the importance of having a great website. Sure, “great” may seem like a pretty vague and generic term, but there are actually quite a few must have factors that make a website to be indeed great.

Make sure that your website has been designed based on all the latest trends, without neglecting UX & UI, and try to make it as SEO friendly as possible with the content that will be posted there. Remember, your website is the window to your business so don’t forget to keep it clean and to the point.

After implementing this initial step, you will be able to establish your brand voice and better communicate with your audience on your own platform (your website) and on social media, thus making you look better by being more connected with your current clients and future possible customers.

2. Make sure that you are on the big 3 social networks – Twitter, Facebook, Instagram.

If you want to reach a larger audience, it is imperative to build a social media presence. It helps you reach out to people that don’t know you, your business and your website. It’s also the best way to send out updates to your entire target audience. 

Twitter, Facebook and Instagram are definite must haves for any business that wants to survive in the digital age. This is already well too established as a general condition for getting your products and services known around the world with fractions of the costs of traditional advertisement. These three social networks will raise awareness about your brand and it will make people engage with your company faster and much more efficient.

However, using social media tools does not imply that you should not be present on your accounts as much as possible to engage with your audience in real time. Answering fast and honest is always better than answering late and impersonal through a generic website reply. 

3. Create lots of blog content and use it effectively.

Write, write and then write some more. If you have reached this stage, this means that you already have a functional website online and you are present on all the important social networks: Twitter, Facebook and Instagram. So, what do you do next?

Simple. You start by sharing your content throughout your social media, thus making your brand known throughout your audience. Share content that is relevant to each target group in part and you will quickly see the engagement rate with your brand increasing. Just don’t forget to write good blog content which appeals to people interested in your area of expertise, in your industry and, last but not least, in your products, services and your brand.

A good series of blog content goes a long way.

4. Engage with your followers

This step is probably the most important one if you want to build a strong brand presence and look better online. People want to be noticed and they want to relate to the brand they interact with.

A great website with good blog content and a strong social media following could become worthless if the brand does not interact with its fans and followers. People want to be noticed and they want to be heard. If they comment, engage with them. Answer their questions. Ask questions yourself. See what their needs are and try to get as much productive feedback as possible.

Listen to your audience and adapt your brand to answer as many of their needs as possible. Engage, engage and then engage some more!

Be sure to take into account all these tips if you want to build a stronger, more effective, and not to mention prettier brand on social media. If you’re interested in learning more, check out our blog section for more articles, or drops us a line, right here.

Search

Recent Post

Get Your Free Website Quality Report

Why Social Media Is So Important for Small Businesses

Why Social Media Is So Important for Small Businesses

Blog

When it comes to small businesses, every little way to get ahead of your competition counts. There’s just no other way around it. Small business owners don’t have the luxury to neglect small picture marketing techniques, so they need to pay close attention to every aspect of their company.

The one thing all small businesses have encountered throughout their existence is the fact that people don’t know who they are, what they do, or where they can be found. How can a business owner solve this issue? It’s easy. Social media is the first step to take.

A good social media strategy helps in more ways than one:

Getting noticed online for lower prices

Small businesses usually can’t afford the high advertising costs of TV ads, outdoor banners, fliers, leaflets and commercial prints, and have a hard time attracting customers to their ‘shop’. While online ads are a lot cheaper than advertising on TV or outdoors, prices still vary depending on the company’s activity. 

This is why social media is the best alternative for small businesses. With social media, not only is it free to promote your products, your services, and your company, but you also have the capacity of controlling the entire communication process. You decide how much you want to get involved and you decide who to target in order for your company to get in touch with future clients. Social media is a must for small businesses and the above-stated reasons are one of the most important on why it is crucial to have a strong online presence.

The ability to know your customers and understand their needs

Not only does social media allow you to promote your business, thus increasing the chances of landing new clients, but it’s also the best place to go (as a small business) in order to start knowing your customers.

Social media is the place where your customers are already spending a lot of time, all you need to do is start analyzing their behavior. Start interacting with them. Ask them about their needs. Respond to their questions regarding your company. Collect the feedback and start making iterations to your product/service, if the situation calls for it. Soon you will have a more adaptable product to the current market needs and you will have already had established a relationship with your future clients. 

Social networks help business owners in doing valuable research for their activity sector at fractions of the costs (close to zero) of what a specialized agency would ask for.

A large variety of platforms to choose from

You may not find your future clients on social media right away. Big changes don’t just happen over night and you will not (most probably) be getting clients calling you the next day after you have set up your social media accounts. No, it simply doesn’t work like that, but no need to worry. It’s still a whole lot easier, more efficient and cost-effective than any other available methods for businesses on a budget.

Let’s say you have created your Twitter account and started tweeting about your products, services, your company, your industry, and you may have even started interacting with a few prospects. However, new clients are still not coming. What should you do? Well, the good news is that if something doesn’t work on Twitter (let’s say) right away, you can always switch to LinkedIn, Facebook, Youtube, Pinterest, or wherever you think the majority of your target audience may be present. With over 2 billion people on social media, your clients are certainly on one of the networks.

It just takes time to get to know a social network, its mechanism and the way people interact on it. If you put in the time to develop your company’s social accounts and interact with people on a constant basis, you’ll get to collect the fruits of your labour and build steady business relationships with your clients on the long term.

Social media is a definite must not just for small business owners, but for all companies. However, when you have a small business, or when you’re just starting out as a company, if you’re not present on social media, you basically don’t exist. And when you don’t exist, it’s pretty hard to find new clients. Social media is not just important for small businesses, it’s essential.

Search

Recent Post

Get Your Free Website Quality Report

Why It’s Important to Be Authentic on Social Media?

Why It’s Important to Be Authentic on Social Media?

Blog

If there’s something just as (if not more, we’ll explain why later) important as being present on social media, is being authentic on social media. Although it may sound redundant that being authentic on social media could be even more important than being on social media, it’s possible and it happens more often than you may think.

Being on social media doesn’t just mean opening accounts on Facebook, Twitter, Instagram, YouTube, Snapchat and whatever, you name it, it means also being active. If you have social media accounts and nothing new has been posted since Justin Bieber’s release of ‘Baby’, you might as well delete your social account right now.

Social media accounts require time to grow and business owners need to understand that they’re not just hit and run jobs. You create the account, fill it up with boring static information about your company and hope that customers will start queuing at the door. No, it doesn’t work like that. You need to be social! You need to be active, you need to be authentic. Here’s why this is so important.

Authenticity is the key to a solid business relationship with your clients

Whenever a company is not authentic on social media, people know it. Most people on social media are digital natives and they have been “socialmedeing” longer than you have been in charge of a business (most likely).

Being authentic is fundamental when approaching your clients and possible clients, because they can feel an immediate connection to a brand that actually listens to their needs and requirements.

People want to identify with the person they are engaging with and this is why your brand needs to have a voice. Social media users want to talk with a real person. They want to be assured that a real person is reading their comments and questions and takes the time to come up with a customized response, not just a random generated “reply” message. 

While it takes longer to answer everybody with a unique message, tailored for their exact questions, being authentic pays off on the long run.

90% of Millennials crave authenticity

Millennials have slowly become the economic motor of today’s world. Of course, this differs from country to country to country, from economy to economy, but in just a decade, this statement will need no further explanations. 

According to a study conducted by Social Media Today, 90% of millennials want authenticity from the brands they interact with on social media. Not only that, but this specific age group now commands $200 billion of the annual spending power, which means that brands better listen, and they better listen good to what they have to say.

Millennials can spot fakes a mile away when it comes to social media accounts. If a brand has bought its followers and subscribers, they can easily tell and step away from their pages. Brands with 10,000 fans on Facebook with only 10 likes per post are the easiest to spot and they are also the first to be outed by the community.

It’s better to have less fans, but a real following. Developing a community is more important than faking popularity, because not only will social media users call you out sooner, or later, but social networks also have algorithms that will ban or shadow ban your content (making it visible to fewer and fewer users). If your fan/reaction ratio is low, your content will stop appearing in people’s newsfeeds. Still not convinced that authenticity is crucial for your social media accounts?

Good content is great. Original content is even better!

A brand’s authenticity (or rather lack of) can be spotted in more ways than one. Sure, you can put effort into your communication and generate some good content for your company’s social media accounts, but then again, anyone with a small budget, time or skills can do that. So, what makes you stand out? What’s your X factor?

Well, the answer may be simpler than you think. Actually, it could be right in front of you. Still don’t get it yet? It’s you! People like original content. They want authentic content. Social media users are tired of seeing all those stock photos placed on articles “written by our Communication Director”, or some other exec in your company. 

Your followers want to see something authentic. Something relatable. They want to see photos of you, your employees and your real offices, not those perfect stock photos that are the sheer definition of the word ‘generic’.

Make it a priority to be more authentic and the positive results will be short to follow. Authenticity is something your followers, clients and future clients will appreciate and expect from you, and you will start receiving the same treatment from them. If the feedback you receive is authentic, that means that you’ll have an easier time developing better products and services, tailored to your customers’ needs.

Be authentic and start collecting that valuable feedback! Build an honest brand and long lasting business relationships through social media.

Search

Recent Post

Get Your Free Website Quality Report

5 Essential Trends in Visual Storytelling

5 Essential Trends in Visual Storytelling

Blog

Visuals keep gaining popularity. From compelling images to data visualizations to virtual reality experiences, visual stories have become one of the most potent forms of communication. They are changing the way marketers persuade audiences with their messages. At a certain point, visual storytelling will be everywhere around us, as the advances in wearable tech and IoT are taking us to a more connected world. So, take a moment to read on the visual storytelling trends that will revolutionize visual marketing by blurring the line that divides fiction and reality.

1. Hyperreality

Visual storytelling appears that it will be more real than reality thanks to technologies like augmented and virtual reality. People call it “hyperreal” storytelling – when you can create stores that can appeal to more than one human sense. And due to the authenticity of these experiences, the technology has the power to trick both your body and mind into reacting as you’re living through the real story.

This hyperreality initiative was in some marketing campaigns in home improvement, travel, and automotive niche. For example, a travel agency from UK (Thomas Cook) has a campaign called “Try Before You Fly” that provided travel agents a virtual reality experience of specific trips. As for storytelling, users will be able to touch other characters, manipulate objects, and even affect the outcome of the story.

2. Ceaseless Stories

People want more and more stories, and their appetite has grown that it seems they don’t want them to end. This trend is expected to go as far as to give us stories that will be running alongside our lives, non-stop. If you decide to tune in at 3 AM, you may see your favorite character is out partying or sleeping and turning in the bed. We are already witnessing the growth in the popularity of Instagram and Facebook Live, as well as live streaming apps (such as Twitter’s Periscope). These apps allow people to interact with the celebrities they’re following in real time.

3. Brand Storytelling

There is less difference between filmmakers and brands when it comes to visual storytelling and virtual reality experiences. IKEA’s virtual reality experience, for example, allows users to interact with a virtual kitchen – walk around, change its look and feel, move objects, and open drawers. If you want to experience an air race simulation, you can check out Red Bull Air Race.

4. Connective Visual Storytelling

Whether fictitious or real, audiences that grew up with the Internet want to connect with other people, not just remain passive spectators. In the heart of many great stories were characters that are relatable and three-dimensional. But when it comes to storytelling, people want to relate to their favorite characters by walking in their shoes. Just connecting with them won’t be enough.

In 2016, Lionsgate has launched Nerve – Do You Dare – a VR experience that allows users to put themselves in a movie character’s shoes. They can experience some terrifying dares – hitching to a police car to take a speedy skateboard ride or crossing a ladder between two high-rises.

5. Storytelling for Social Impact

If you run a fund-raising organization and want to increase empathy for others, you can rely on visual storytelling. With nothing more than a VR helmet, you can have people experience what it’s like to live in a Syrian refugee camp, suffer from Parkinson’s, or live as a homeless person. This kind of visual storytelling has the most potential to impact the real world.

What can you, as a marketer, conclude from these five visual storytelling trends? Where to go with your content? Well, you should work to create material that is authentic, impactful, continuous, interactive, and immersive. Most of us don’t have the means to develop our VR experiences (yet), but these trends convey a clear message – the stories are becoming increasingly visual and enable us to communicate with believable characters and through alternate worlds. We’re already utilizing Instagram Stories for business, so you can imagine how captivating would be to empower your customers to enter an interactive and never-ending story.

The line between the real world and fiction will continue to blur, as well as those that separate entertainment and advertising, story, and game, and producer and user. When you manage to combine the power of visual content with the timeless need of storytelling, you get visual storytelling – one of the most potent forces that continues to shape the future of communication.

Search

Recent Post

Get Your Free Website Quality Report

Brand Voice – Should It Remain the Same Across All Social Networks

Brand Voice – Should It Remain the Same Across All Social Networks

Blog

How is your brand personality determined?

It is largely determined by the words you use in communication, as well as the kind of sentences you write. Your brand voice reveals whether your brand is corporate, academic, deadpan, grave, serious, witty, funny, clever, and so on.

When defining a company’s brand voice, the problem is that rigid guidelines can stifle you. Your brand’s personality has to appeal to different people in different locations, so like a human personality, it has to retain some elasticity. Like, a central character that can convey a message in different tones. For example, your blog posts may appear enthusiastic and professional, while the promotional copy for your social media shares should probably be less enthusiastic.

Here’s what you should know about ways of using your brand voice across different social networks.

1. Instagram

Instagram is the place for B2B and B2C companies. On this platform, you can drive brand engagement and awareness with positive visuals and copy. Thus, on Instagram, you can use the classic marketing tone.

On Instagram, the line that divides branded content and UGC (user-generated content) is quite blurry. Also, it is more challenging to spot Ads, especially from influencers with undisclosed relationships with brands. When it comes to hashtags, Instagram is quite friendly towards the use of hashtags. According to SproutSocial, about 80% of all users follow at least one brand, while 7 out of 10 hashtags on Instagram are branded. It means that you should be as clear as possible about what you want your followers to do – click the link in Bio, tag a friend, or swipe up for a free trial if you are running ads.

2. Facebook

Facebook is an exciting opportunity for any brand being that it’s the most extensive social media network in the world. With 2.27 billion monthly active users, it’s very challenging to stand out and maximize your reach. You need a distinct brand voice and identity.

What makes effective Facebook copy? It should be accessible, familiar, and slightly informal. Unlike Twitter or Instagram, Facebook’s user group is more intergenerational. That’s why the emotion that dominates the platform is nostalgia. The content that can recall the “golden years” of your readers resonates best, whether you want to reach out to Millennials recalling the 1990s or Baby Boomers.

On the other hand, if you can’t appeal to nostalgic content, you can use particular calls to action, such as – join the debate, develop an opinion, and inform yourself. Have the copy tell your audience that there’s a larger conversation happening without them. Facebook audiences want to be entertained, so hit them with your most potent and most human content.

3. Twitter

Active Twitter copy is quick and witty. There is so much conversation happening so fast that brands often can’t move quickly enough to keep up. It is the platform of instant information, and people there want to know what’s going on this very second. Twitter is no place for old news. That’s why you should use it to experiment with your brand voice because Twitter users appreciate a more daring and experimental voice. If you have any humorous and funny content where you’re trying out some jokes, you should use Twitter as your experimental ground.

If all you’re sharing are dull press releases, people most likely won’t follow you. Better have something funny or something valuable to add to a conversation.

4. LinkedIn

According to Pew Research Center, LinkedIn is mostly used by people in the 30-49 age range. Most of them are college graduates in urban areas. The number of LinkedIn users increased to 500 million between the years 2016 and 2017. Being a professionally-oriented social network, people go there to look for jobs or to offer them, as well as share valuable content. That means that your LinkedIn copy should take the readers straight to the point, without beating around the bush. The competition is a lot less fierce than on Facebook, but you’ll still need to give a fresh and unique angle to your material to attract your audience.

To conclude, your brand voice does have to stay coherent across all social media channels. However, every social network is specific and attracts different people. The best brand voice strategy is to have an inner brand voice, but deliver your messages and engage in slightly different tones that resonate the best on each social network.

Search

Recent Post

Get Your Free Website Quality Report