Innovative Approaches To Improve Your LinkedIn Communication Strategy

Innovative Approaches To Improve Your LinkedIn Communication Strategy

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B2B Lead Generation

If used correctly, LinkedIn can prove itself to be one of the most efficient social networks where you can make your content stand out from the crowd. As opposed to other social networks such as Facebook, or Instagram, where competition is really tough and where many distractions pop up every other second, LinkedIn can be a place where your audience is more focused, more connected, and more in theme.

We found that by regularly posting on LinkedIn, the number of views and hits your content will get can be even higher than the numbers received for the same type of content on other social networks. This is why we have decided to share a few innovative approaches to improve your LinkedIn communication strategy.

     1. Post your own blog/website content to LinkedIn Groups in order to drive traffic to your website

LinkedIn is the number 1 social network in the world for professional purposes and for seeking business collaborations, opportunities, and contacts. This makes it the number 1 priority for your business if you want to connect with a professional and knowledgeable audience.

Depending on your industry, on the product or service, you are trying to promote or sell, start by identifying the LinkedIn Groups where your key audience could be present. Make sure that those groups have over 20K members, because the bigger the group, the higher the reach of your content will be.

Don’t start posting your own content just yet. Start by commenting on the already existing content (go for the most recent posts) and get acquainted with each group’s active users. After a week or two, after you have gotten a look and feel of a group, start by posting content which is relevant to the group’s profile. You’re on your way!

     2. Post content from different sources, not just your own!

When you start posting, go for the 2-1-1 rule. This means that you should post two types of content from external sources (not your blog, website), 1 post specific to the industry, from a reliable source that most people are aware of, and 1 post which is your own content.

This will make you look like a professional of the field who is not there just to spam the group with his own promotional materials.

If you start posting and will take into account this rule, you can easily get 300 or more views per post, on groups which have tens of thousands and hundreds of thousands of members. If you add up the numbers, for 3-4 posts you can easily get over 1K hits, just from one LinkedIn group. Keep on posting!

     3. Engage with your audience

After posting on LinkedIn groups, don’t just leave the link there and wait for it to be buried under piles of more recent links. Engage with everybody who is commenting. Answer their questions and ask questions of your own.

This will make you look like an expert in the field, and not just someone who is looking to post links to get traffic to his company’s website or blog.

By following these simple steps, your LinkedIn communication will see a huge improvement. Don’t forget to contact us if you have any questions, or visit our blog if you want to read more tips and tricks about improving your online communication. Drop us a line, right here!

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5 Ways to Find the Best LinkedIn Prospects

5 Ways to Find the Best LinkedIn Prospects

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B2B Lead Generation

What separates LinkedIn from other networks is that it is a networking site for professionals and business people to connect. There are prospects, workers, business owners, and executives, all scrolling through, looking for some fresh, valuable content as well as for ways to market themselves. If you’re out there, trying to figure out how to expand your business, you can assuredly do it by using LinkedIn.

LinkedIn is a low-cost way of finding new clients, customers, and potential partners. If you want to get more value from LinkedIn, you better get ready to find out how to search for your target prospects.

1. Start by Making a List

Who is an opportunity? It is any person in an organization, company, business, or industry who could be interested in what you have to offer. So, first make a list of potential prospects by writing who they are, their age, gender, and education level. These can be the people you’re already working with, employers (if you need a job), employees (if you have open job positions to fill), strategic partners, and mentors. Once you complete the list, start looking for those people.

2. Use LinkedIn’s Search Filters

You can search for prospects by using the platform’s simple search filters in combination with Boolean logic. With Boolean logic, you can perform more detailed searches by combining or limiting search terms. There are 5 Boolean search operators:

  • “This NOT that” – lets you exclude particular terms when performing a search.

  • Add NOT before the term, and you will get the wanted result.

  • “This OR that” – gives results that include one or more terms by adding OR before the terms

  • “This AND that” – used to get two or more terms. This type of search will give you the results of people who have both of those terms in their LinkedIn profile.

  • If you want to search for an exact phrase, type in words in quotation marks. It is necessary to use quotation marks to get the desired search results.

  • Complex search can be done by combining terms and parentheses.

3. Advanced Search

If you want to take your search for prospects to the next level, you can use LinkedIn’s Advanced Search. This way, you can narrow down the search for a needed level. It can be done by using advanced search filters or search operator.

To use LinkedIn’s filters, click on All Filters (located on the search results page) and enter your search details in the appropriate field.

LinkedIn’s search operator has five field commands: first name, last name, school, company, and title. Now, you only need to type in these commands in a followed colon in the search bar. Remember not to use spaces when performing a search query.

4. Search by Company, Alumni, or Group

You can search for prospects based on a company, alumni or a group. For example, if a company has its LinkedIn page, you can look for prospects who are already working for that company, and see whether you’d want to work with them. That allows you to send paid messages to people you want to get in touch with. They are called InMail, and each time will cost you $10 (if you have the free LinkedIn account.)

When performing an alumni search, the search results will show you where your potential prospects live, what school they attended, what they have studied, their skills, and how you are connected with them.

When searching by a group, you search for people with whom you have something in common. Now you have more reasons to connect and work with them.

5. Found Any Prospects? Now Connect

When you see your target prospects, try to communicate with them. One of the ways you can do that is to send them a customized invitation. Ask them for an introduction so you can get to know them better. Find out about people that your prospect knows, trusts, or like by clicking on Connection in their bio section. Then you can get in touch with those connections and expand your network.

When performing a search, keep in mind that you can’t invite everyone (LinkedIn has more than 500 million members) as the number of invitations is limited to 3,000 in total. Use this method of search to find people that are best suited to fit your ideal prospect. Always try to develop relationships, both personal and professional because when it comes to expanding the business, it can benefit both sides.

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How to Convert LinkedIn Prospects into Sales

How to Convert LinkedIn Prospects into Sales

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B2B Lead Generation

Leaning towards perfectionism will only put more pressure on you and make you feel like you’re not doing your job correctly. We don’t live in an ideal world, where your marketing endeavors would feed your sales an endless stream of qualified leads. When it comes to lead generation and conversion, there will always be peaks and valleys, but marketers should know that they can take the matter into their hands and do more to drive their conversions.

LinkedIn has reached 575 million members, and with it being a professional network, it is a great place to encourage engagement and increase brand awareness. It also drives conversions and increases overall sales.

How Come LinkedIn is so Powerful?

In today’s digital world, the traditional sales model doesn’t find its place because sales demos, email pitches, and cold calls don’t cut it. Social selling is now a more intuitive way of influencing sales. What puts LinkedIn ahead of the rest is that it’s a massive network of business professionals. On LinkedIn, business is the natural order of things. Unlike other systems, such as Twitter or Facebook, the objective here is unmistakable – people are expecting to connect with others for business.

Let’s take a look at your options for boosting your prospect conversion on LinkedIn.

1. Combine Sponsored Content Campaigns and Text Ads

With Direct Sponsored Content, you can test your ads, direct the clickthrough to any of your web pages, and track your conversion performance. However, Text Ads are typically glossed over, but they can also be powerful drivers of conversion.

Text Ads are only shown to users on desktop computers. They have lower CPM and CPC costs than DSC ads and Sponsored Content. The LinkedIn Insights tag ,conversion tracking, supports text Ads and can be run together with Sponsored Content. It allows you to test different headlines, images, body copy, and destinations.

2. Reach Back to Lost Visitors via Retargeting Campaigns

You’re putting in some hard work and resources to get qualified prospects to visit your website. However, sites typically convert at single digit conversion rates, meaning that the majority of your visitors leave without taking any actions.

Lost prospects can be enticed to come back and make a purchase by reaching to them again via InMail, Sponsored Content, and Text retargeting campaigns.

Website retargeting on LinkedIn is an easy first start. You should make sure that you have the LinkedIn Insights Tag placed around your whole site. Select Matched Audiences by navigating to the tools drop down, and then click on Create an Audience to Retarget. Next, you need to create visitor audience segments according to which web page they viewed and use the audiences as your ad campaign’s custom target.

3. Mobile Conversion Flow Optimization

Mobile usage has beaten desktop, laptop, and tablet usage long ago. And according to SmartInsights, app usage dominates browsers in mobile usage (about 90% of the time.) LinkedIn is no exception, and there’s a steady increase in the adoption of the LinkedIn app by LinkedIn’s users. It has become a prevailing trend, with some marketers getting the most out of their clickthroughs from smartphones in Sponsored Content Campaigns. That tells us that mobile conversion experience plays one of the significant roles when it comes to turning LinkedIn prospects into sales.

To convert mobile traffic, you have two options – make your landing page mobile responsive and use lead gen forms.

To make your landing page mobile responsive, render a mobile-friendly version of your landing page, test different CTAs, be clear with your copy, make sure the page loads quickly, and slim down your forms for typing on mobile.

As for the Lead Gen Forms, this (relatively new) mobile experience allows your visitors to enter their information right within the ad in their post feed. You can create the form without the need for development or creative resources and allow prospects to skip the whole landing page experience.

4. Add Compelling CTAs to Your Content

LinkedIn Pulse allows marketers to take their content marketing directly to LinkedIn and to collect highly qualified leads and drive traffic to their websites. To know what content performs best on LinkedIn, you can use Buzzsumo – type in linkedin.com in the search bar, and you’ll see which posts get the most social shares. Of course, don’t focus only on creating those kinds of content, but mix them up.

A good CTA should stand at the end of every piece of your content. To find out more about how to create the perfect CTA, take a look at this guide by Neil Patel.

Getting people to engage with your content and eventually make a purchase is a tough job, but it won’t bring you long-term success if you don’t keep in touch with those who have already engaged with your content. Keep communicating with both potential and buying prospects to nurture them as leads. It is an essential step when it comes to converting prospects into sales.

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6 Reasons B2B’s Are Successful When Using LinkedIn

6 Reasons B2B’s Are Successful When Using LinkedIn

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B2B Lead Generation

First of all, we’d like to begin by saying that LinkedIn has no other business-oriented networking platform that can match it. And ever since it was launched, B2B marketers have been trying to “crack the code” for LinkedIn to use it in the best possible way. Fast forward to 2018, and it looks like they’ve cracked it. If you take a look at the stats, you’ll see that LinkedIn drives over half of all social traffic to B2B websites and blogs, while 93% of B2B marketers claim that LinkedIn is the best platform for lead generation.

The point is that LinkedIn works wonders for B2Bs, and here is why.

1. The Majority of Their Target Audience is There

LinkedIn members are there for a reason, and that is business communications. B2B’s target audiences are right there, and users eager to see what others have to offer. Out of 562 million users in total, 40 million of them are people in decision-making positions, while 61 million are senior level influencers, meaning that the most important people from your industry are LinkedIn members. Their attention also doesn’t get lost easily since they’re all focused on professional opportunities, which is why most B2B marketers launch their new offerings through LinkedIn.

2. They Benefit a Lot from Showcase Pages

LinkedIn Showcase Pages are useful for organizations to promote their brand image and are perfect for segmenting inbound LinkedIn traffic. B2Bs are in a position to create a Showcase page if they can create a business unit that’s directly connected to a particular segment of their audience. Showcase pages were developed for B2Bs to improve their lead generation. When you want to represent a company initiative, business unit, or brand, it makes perfect sense to create Showcase pages which can help the development of a long-term relationship with your target audience.

3. Building Traffic

We already mentioned in the introduction that B2B marketers use LinkedIn to increase the traffic to their websites and blogs. Driving traffic and link building are some of the biggest strengths of LinkedIn. Users can share their content in status updates (just like on any other social network) and LinkedIn Groups. Due to the platform’s nature, business-related content is very well sought after and gets more shares, which increases the opportunity to go viral.

4. Better Targeting through Advanced Search

If prospects don’t come to a B2B company, they can use Advanced Search to find them. This feature enables you to identify the ideal prospect you want to target by clicking the Search People icon, and then the “advanced” option. You can filter your search by current company, past company, industry, location, nonprofit interest, profile language, and school. All this provides valuable insight into how a particular area or company may be a better targeting for your prospecting. And remember – the bigger your network is, the greater the chance of finding qualified prospects.

5. Better Lead Generation

With advanced targeting, generating leads becomes a much easier task. Even though you can’t make direct sales on LinkedIn, you can identify fresh, qualified leads, engage with them, and give your best to convert them into paying customers. LinkedIn allows you to listen, network, share and respond, and if the answer you give to your prospects is what they’re looking for – the communication is initiated.

6. Building a Strong Reputation

There are so many new professionals signing up on LinkedIn every day, and with this sign-up rate, the pool for opportunities and potential contacts will just keep getting bigger. That’s perfect for B2B’s looking to expand their business, which they can do thanks to personal and community group features on LinkedIn. They can increase their credibility and visibility as individuals and brands, identify and engage with others, and build and improve their reputations and relationships.

With 80% of B2B’s leads coming through LinkedIn, B2Bs are able to expand their business but also keep track of their performance thanks to LinkedIn analytics. All the facts point out that LinkedIn is the most important network for establishing B2B partnerships, connecting with professionals, and reaching out to business buyers. It allows you to generate leads, conduct market research, build online communities, build a reputation, gain insights, and establish thought leadership. If you still haven’t signed up, be sure to do so and start reaping the benefits of this momentous platform.

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How to Create the Perfect LinkedIn Page for Your Business

How to Create the Perfect LinkedIn Page for Your Business

Blog

B2B Lead Generation

With more than 550 million users, LinkedIn is the leading professional social network worldwide. You know what that means? It means that it’s a great place to present your business and market your business brand!

A company page on LinkedIn can help you connect with professionals from your niche, promote your products and services, enhance your brand, establish yourself as an expert and thought leader, and attract the attention of job candidates, potential partners, and prospects. Your LinkedIn page is to disclose who you are, what you do, and what it’s like to work with your company. Let us guide you through the process of creating the perfect LinkedIn page for your business.

1. Set Up Your Company Page

Setting up a company page on LinkedIn is easy and free. Register on the platform, add your company logo, banner image, and your company description (make sure to optimize it for lead generation.)

Profile Image – It’s the first thing people will see when searching for your company, so it makes the first impression. Company Pages without profile images get six times fewer visitors than those with pictures.

Profile Banner – Your logo is pretty much straightforward, while the banner space offers more room for your creativity.

2. Fill Up the “About Us” Section

Great imagery will attract a prospect, but to reel them in, you need some good words. The “About Us” section lets you present yourself in 2,000 words. Introduce yourself and your company, tell them your story and what motivated you to start a company, and what motivates you to keep going. Use simple language (driven by the right keywords) to outline what you’re all about so anyone who visits can comprehend.

Your LinkedIn company description should provide answers to a few basic questions, such as – Who are you? Where are you based? What are your values? What do you offer? What is your brand voice? How can people reach you to learn more?

LinkedIn is a business-oriented platform, so don’t try to appeal to Generation Z by sharing old or unrelated memes, but also don’t write in a language that’s too formal and boring. Research your audience and introduce yourself in a style that resonates with them.

3. Complete Other Important Sections

After you’ve written a compelling “About Us” presentation, make sure you complete the rest of your company page.

  • Address. Always make sure that it’s up-to-date.
  • Headquarters Country. If you run an international business, indicate where your HQ resides.
  • Website URL. Include the link to your website on your company page so your visitors can explore it as well as the blog section where you publish relevant content.
  • Company size. Let your visitors know how many people your business employs.
  • Industry. Explain the type of industry you are in (e.g., Consumer Products, Manufacturing, Farming, Life Sciences, etc.).

With this information in place, your profile will be more discoverable by people in search for brands like yours.

4. Career Page

Job seekers are more likely to apply for a job at a company that promotes their company culture online. So, to strengthen your recruitment efforts, use LinkedIn Career Pages to present your company culture in the best possible way.

Career Pages have different customizable modules where you can display articles, photos, and videos about your organization’s daily routines.

For example, when in Career Pages, go to the Employee Perspectives section where you can publish content created by your employees. That will show the job seekers that you value the voice of your employees, give them recognition, and provide them growth opportunities.

You can also use it to share employee testimonials, create a “Meet the Team” section to introduce your employees, and track recruitment analytics to adjust your hiring process.

5. Showcase Pages

Showcase Pages are highly customizable. Visitors can come here for content about your product ranges, individual brands, sponsorships, charity events, and events like regular meetups, expositions, and conferences.

These pages have a set of followers (separate from the Company Page), and to make and keep them successful, you need to update it with new articles, presentations, and videos regularly. It’s also a great place to get more value from your targeted advertising by sharing Sponsored Content.

6. Give and Collect Endorsements

Endorsements are LinkedIn’s most potent form of social proof. You can ask for and give recommendations, which always proposes a mutual benefit. Ask your employees to connect to your Company Profile, and in return, provide great suggestions from your profile.

Next, ask your associates to do so as well (about 76% of B2B buyers prefer working with recommendations from their professional network.) After each positive interaction with an account manager, vendor, new networking contact, or any other company – reach out to connect, give a recommendation, and ask for one in return.

Exchange recommendations with your customers as well. Create a dialogue with a customer whenever they message you with a question or comment on the content you’ve shared on your Company Page. It’s an excellent opportunity to win an endorsement.

If you are revamping your LinkedIn Company Page or creating a new one, by using this guide, you can perfect your page and make it spotless. It’s where your business can share useful and exciting updates, recruit top talent, promote products and services, and connect with your audience. From writing a killer “About Us” section to creating Showcase Pages, we are here to walk you through the process. In case you need assistance or don’t have time to deal with it yourself, reach out to Strong Social for help with your LinkedIn or any other social media efforts.

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What is Social Selling and How to Use It

What is Social Selling and How to Use It

Blog

B2B Lead Generation

What describes the modern consumer is that they are well-informed and independent. They use social media for their product research as well as making recommendations to other people. This Hubspot research shows that up to 74% of B2B buyers inform themselves about products online before they make the purchase. It’s not a secret that online purchasing via social media is becoming more and more common. Marketers who made online social selling available to their customers are doing so much better than the marketers who didn’t implement this sales method. It’s an important approach when it comes to selling your product to the targeted audience (with which you built up your sales network) and gaining the trust of your customers.

What Exactly is Social Selling?

Social selling represents a way of using social networks to find, connect with, nurture, and understand potential sales prospects. It’s an excellent method for building relationships with potential customers who are following your brand so that when they are ready to buy, you are the first thing on their mind. On the other hand, social selling is the total opposite of social spamming, meaning that it isn’t about constantly spamming people with private messages, aiming to convert them to your customers. Spammers are annoying, and you would be doing yourself a huge disservice if you were to choose to replicate their tactics.

How to Implement a Social Selling Strategy?

First of all, avoid using automated commenting and liking tools. They will just harm your reputation, both personal and brand. It’s easy to include social bots for marketing and customer purposes, but that doesn’t work with selling because it’s important to show up and be authentic. You need to engage with people, show them who you really are, and let them know you better. This is a point where you need to build relationships with potential customers, and you can do it by making yourself more approachable to them. Since you won’t be alone when performing social selling, it’s crucial that your profile shows up when people are searching for expertise in your industry. That way, they will recognize you as a valuable contact in your industry. Also, remember to optimize all of your social media profiles on all platforms to get the most out of social selling marketing.

The second thing is that you need to hear what your potential customers have to say. They are already sharing all sorts of relevant information on their social channels, about their wants, needs, and preferences, so use that to your advantage. You can use social lists to keep track of what people are commenting about your brand, your competitors, and your industry. All of these can give you an opportunity to provide the right solution to their problems. Make sure that you check what they are following as well as who is following them before reaching out to any of the leads you identify as qualified. If you have any mutual connections, ask them for an introduction. Of course, it’s important to send customized and authentic connection requests.

The next thing is to provide valuable insight to the right prospects at the right time. Simply being present as a salesman is not enough, you have to make it count. When you interact with potential customers on social networks, the key is to provide valuable information and knowledge, which will establish you as an expert in your niche. Consider writing posts in which you share your expertise, but don’t hesitate to share relevant posts from other experts as well. Always add a short comment when you share someone else’s post where you talk about how it can be implemented in your line of work. And don’t make your posts all about presentation, as your goal is to build a strong relationship (that will eventually lead to closing a sale).

And as we mentioned above, a well-implemented selling strategy is based on building meaningful relationships with your customers. You need to stay in touch with your contacts. Always keep an eye on what they are posting, and inform them that you are present with a comment or like, just to let them know you appreciate what they have to say. If someone from your network is asking for advice or help, be sure to give them a meaningful answer, even if it doesn’t have to do anything with the promotion of your product. By helping them, you present yourself as a leader, a relevant person in your industry, someone that they will contact when they want to buy.

Social selling is not that different from typical selling. You have to build credibility, relationships, trust, and provide the right answer to a problem at the right time for your prospects. Social selling just uses different tools that can help you focus on the most important parts of the sales process. Now, take some time to create a good social selling strategy, and make the most out of social networks.

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Blog Instagram is one of the best social media channels for any business, small or large, to engage and connect with other social media users. With as many as 600 million active daily users, it's no wonder why businesses are flocking to this social...

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BlogLo primero que se nos viene a la mente a la hora montar un negocio o empresa es ¿qué estrategias de marketing online debo aplicar para lograr ser visible en el mundo digital? ya que hoy en día es súper importante contar con visibilidad en internet...

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BlogTHIS IS ONE STRATEGY I HAVE BEEN TALKING ABOUT FOR 6 MONTHS NOW AND NO ONE IS LISTENING!!! ANYONE WHO IS A B2B BUSINESS OWNER NEEDS TO ACT ON THIS IF YOU WANT TO BE A TOP COMPANY IN YOUR INDUSTRY. Clutch.co is the #1 review ranking site for B2B...

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