Why Ignoring Content Marketing Will Cost You Sales

Why Ignoring Content Marketing Will Cost You Sales

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Content Writing

The importance of content marketing is something that all companies need to recognize in today’s digitally dominated business environment. With well over half of the world’s population using the internet regularly, it makes very little sense for companies not to be investing in content for your marketing efforts. Users want to read, engage, and share informative and valuable content regularly. Why would a brand not want to be a part of that?

Well, statistically speaking, most brands are using some form of content marketing strategy, so that is not the problem. Instead, the issue is that most of these brands don’t understand the concept of content marketing. And as a result, their strategy is to create and post content, hoping that potential customers will somehow be enticed and ready to buy their products. 

Unfortunately, it’s not always that simple. Content marketing is a form of inbound marketing. The idea behind this digital marketing strategy is that instead of bombarding people with ads and promotions, you are providing your target audience with valuable content in exchange for their business. Though this investment in content will cost you time, it will give you numerous benefits, which will increase your conversion rates and bottom line. What’s more, you will be able to circumvent the so-called ad fatigue that’s been plaguing advertising for some time now. 

So, why will ignoring content marketing cost you sales? Or to put it differently, how will content marketing help you increase your sales and conversion rates? What are the benefits of content marketing, and how can you utilize it to your advantage? Here are a few reasons why you should invest in content marketing.

Good Storytelling

Inbound marketers need to be able to tell a good story to help their organizations gain more followers. Humans are predisposed to good storytelling, and they will be more inclined to follow your brand if you are posting engaging, custom content. It was Nirmal Gyanwali, a Sydney-based web design expert, that said “Content marketing, when done properly, is bound to generate more inbound traffic to your site for the reason that good content marketing focuses on what the people want to hear and not what the business wants to tell them. Stories are good bait. [Listeners will] always bite.”

As such, the stories you tell need to be in tune with what your target audience wants to hear. Take a friendly and accessible approach that’s able to captivate your audience with valuable insights and authentic stories. This type of custom content will be more likely to bring in sales. It will also help you develop meaningful relationships with customers, which will build trust in your brand’s authority. 

Increased Website Traffic

Statistics show that successful content marketing campaigns generate up to 7.8 times more website traffic. It is a significant margin, considering that your website should be the central hub of all of your digital marketing initiatives. Basically, the more people that come to your site, the more sales you’ll be able to generate. Just ask your sales team about it. 

Posting high-quality, consistent content on social media platforms, whether it’s in the form of blog posts, video content, images, infographics, etc.. should provide your target audience with a call to action redirecting them to a landing page on your site. 

Better Website SEO

We all want our websites to rank high in Google’s search engine. If it’s on the first page and among the top three search results, even better. But for that to happen, you need excellent search engine optimization for your website. Luckily, creating content that your audience enjoys will help improve your search results rankings. Keep in mind that with Google’s somewhat recent algorithm updates, low-quality content will have a negative impact on your site’s searchability. 

Marketing statistics show that long-form content, somewhere between 800 and 1,600 words, generates the best results. Not because of the word count, exactly, but because of the extra time and effort you have to put into it. With longer content, you need to do more research, add more backlinks, and increase the chances of having your blog post backlinked, in return. Google’s algorithm update takes these things into consideration, and as a result, long-form content is currently the way to go to improve SEO

Superior Lead Generating

While content marketing is, on average, 62% cheaper than outbound forms of marketing such as paid advertising, it also can generate three times as many leads. The key to using content to generate qualified leads and customers is distribution. Getting your content in front of the right people can be somewhat challenging at first. There are many options as far as places to post in hopes of bringing traffic back to your site. Among these, LinkedIn groups, Facebook groups, Medium, and other social networks are the best places to start.

When your marketing team is creating content for sharing on these busy networks, they should prioritize the following:

  • Aesthetics (appealing background) 
  • An attention-grabbing headline
  • Strong bullet points (based on benefits)
  • Social proofs & call-to-action (testimonials, media mentions, and opt-in forms)
  • Visual appeal (a personal photo, if appropriate)

Stronger Customer Relationships

By keeping your customers engaged with interesting content in their social media feeds, you are sure to build stronger and longer-lasting relationships with them. Fail to develop meaningful content that provides answers to the questions your customers are asking, and you will see many of them turn to the competition. 

A product-heavy digital marketing strategy is no longer viable for providing a positive brand experience and generating leads. After being constantly bombarded with ads and promotions, millions of people are turning to ad blockers for relief. Offering constant sales and promotions will not always help either. This is especially true if these offers don’t match with the consumer’s buyer’s journey stage. And if they don’t meet the customer where they’re at, these may even turn them away. 

Always Be Testing

Successful business owners can no longer ignore the importance of providing valuable content creation to enhance customer experience and engage with their target market. Your customer-focused content marketing strategy should deliver consistent and meaningful content that resonates with your audience at every stage of their customer journey, building trust with them along the way. This is the best and most proven way for you to increase your sales in the digital age and develop meaningful relationships with your customers and your target market.

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How Can Social Media Help With Content Marketing?

How Can Social Media Help With Content Marketing?

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Content Writing

How can social media help with content marketing? Well, when talking about social media in the context of content marketing, you have to look at it as a means of distribution. All business owners with a substantial online presence can tell you that content marketing is the quickest way to increase organic traffic while social media will increase your customer base.

Doing them together, as part of an all-encompassing marketing campaign, should be on every business priority list. When creating and distributing informative content, you will reach new audiences and have access to influencers. Also, social media platforms offer an excellent opportunity for customer service. It allows you to answer people’s questions and convert them into customers overtime.

As your social networks are the primary channels for content distribution, it will be where your customers will engage with your brand the most. By extension, this also makes them excellent sources to gather feedback.

So, how can social media help with content marketing? Below are some useful content marketing strategies that will work great on various social platforms.

Identifying Your Audience

It is essential to keep in mind that your content marketing efforts will be in vain if you have little understanding of your target audience. When marketers plan to create content, be it a blog post, video, image, infographic, etc., they should always have their target audience in mind.

Who are they? How old? Where are they from? What’s their income? What devices do they use when they consume your content? When do they see it? What do they want, like, dislike, and care about? Do they have shared interests? All of these questions and more will help you determine what kind of content to create in the future. 

Luckily, however, social media channels have analytics tools that can help you learn more about them. All of this information will create a so-called “customer persona” that incorporates all the traits that your target audience has. Of course, this is a numbers game and variations will occur. Nevertheless, social media analytics will tell you more about your audience so that your content plan will be more relevant to them. 

In addition to using these analytics tools, you can also create various surveys on social media to gather feedback and further insights about your customers and prospects.  

Optimizing Content

A sound content marketing strategy should also allow for optimization. By using the analytics tools mentioned above, and by understanding your target audience, you can tailor your content for optimal results. 

That said, you can also use these analytics tools to determine which pieces of content are performing well and which are not. It is a further insight into what your audience appreciates. Social listening is another excellent way of doing this. 

When you’ve taken a look at how your content is performing on social media platforms, you can use this data for optimizing material that isn’t doing well. Keep in mind that customer preferences can and will change over time. What was once relevant to them, may not be so after six months. You should keep a constant eye on content performance and employ a continuous customer feedback loop for continuous content optimization. 

When it comes to underperforming content for social or website, instead of letting it collect digital dust, consider sprucing it up and reuse it. Consider it a bit like digital marketing recycling, if you will. Always keep your audience’s interests in mind, and add more relevant and informative content to your old blog posts. You can then repost it on social media. 

Influencer Marketing

Influencers are a great way to boost your social media presence and boost your content marketing initiatives. Influencer marketing is a sort of word-of-mouth advertising that uses thought leaders or some authority in the field to drive a brand’s voice to a specific niche of listeners. 

If, for instance, you’re looking to get the word out about a product launch or an upcoming event, you can work with influencers to spread that word for you. Similarly, you can use influencers to promote your products. These influencers can be anyone from celebrities, journalists, bloggers, Instagram and YouTube personalities, etc. They’ll use their social channels to engage with their audiences to let them know about your brand. 

Some small to medium-sized businesses can’t afford a celebrity to speak on their behalf. Micro-influencers are an excellent option and can be a much better alternative. Keep in mind that movie stars, athletes, and other celebrities have millions of followers, most of whom may not care about your product. 

Micro-influencers, on the other hand, have a niche audience, typically between 10 to 500K followers. These people have more in common with each other, and by extension, with your brand. The key is to work with the right influencers whose followers fit within your target audience. 

Competition Insights

The chances are that you’re not a pioneer in a new field of industry. It means that you have competitors vying over a similar target audience. You will want to know what they’re doing as part of their social media strategy. What’s their focus, target market, strengths, and weaknesses? Conducting a social media competitive analysis will provide you these insights. 

You could implement some social media monitoring to spot your competitors’ weak areas. If, for example, they have an active Facebook presence but are weak on Twitter or Instagram, you can build your presence on these platforms and get the upper hand with fewer invested resources. 

You can also look at what types of content your competitors are creating and what individual pieces of content are working best for them. With this information, you can try to replicate or create better content. Also, know that there’s a strong chance your competitors are doing the same thing to you. 

Always Be Testing

The role of social media in online marketing can no longer be ignored by any business wishing to promote brand awareness and boost their online presence. Integrating your social media activity with your marketing objective is an indispensable tool for improving customer experience. Social media is the top of the funnel for lead generation, and it is one of the best ways to drive sales for your business.

Knowing your audience and creating engaging content is vital for maintaining your online reputation. Your content marketing program should be tailored for your potential customers.

When you know who you are trying to reach, finding them on social media becomes much easier. Reaching them where they are at is much easier than bringing them all to one place. Utilizing the services of someone who is already engaged with your target audience is a great opportunity to meet them where they’re at.

Publishing content is not necessarily a one and done process. You should revisit old content and optimize it as you develop your social media marketing strategies. However you decide to move forward you should always be testing and see what works best for you business. 

Watch what your competitors are doing, and learn from both their successes and failures. It is much more cost-effective to learn from other people’s mistakes than your own.

If you want to learn more about the usefulness of social media as part of your content marketing strategy, contact us today. Our team of specialized digital marketers will answer all of your questions and help you with your business objectives.

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What’s the Secret to Great Content Marketing?

What’s the Secret to Great Content Marketing?

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Content Writing

To understand the secret to great content marketing, you will first have to understand what content marketing is and how it operates. Many businesses and marketers completely misunderstand these concepts and end up using it haphazardly, producing no meaningful results through their content marketing efforts.

According to the Content Marketing Institute, “content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.”

This method goes entirely against traditional marketing efforts. Digital marketing, or marketing conducted over a digital environment, can be separated into two major categories.

The Two Different Marketing Strategies

Outbound marketing, or sometimes known as interruption marketing, is how businesses were promoting their products and services before the internet. This method is still in use today, even over the internet. It consists of techniques such as advertising, promotions, PR, email spamming, direct mail, cold calling, sales, etc. Unfortunately, this marketing strategy tends to backfire, leading many consumers to suffer from a phenomenon known as ad fatigue

Inbound marketing is a marketing technique that aims to draw in customers to products and services by providing them with something of value in exchange for their business. Content marketing, social media marketing, video content marketing, branding, and SEO are some examples of inbound marketing. One of the significant benefits of inbound marketing is that it’s less intrusive than outbound, allowing customers to come in of their own accord. 

Many companies can’t tell this difference and misapply content marketing. So, what’s the secret to successful content marketing? Below are several steps that will help you answer this question.

The Content Marketing Strategy Goal

Every successful endeavor needs to start with a plan, and your content marketing is no exception. Fundamentally, your content strategies should be all about why. Why you are using it in the first place, and what are your content marketing goals? Some companies look for better engagement rates. Others want to lower their costs, while others are looking to generate more leads

So, before you start the process of creating material, you need to define why you are making it. Are you trying to become a thought leader in your industry? Do you need more recognition for your personal brand?

Having clear content marketing goals early on will help you determine other decisions as you craft your content marketing programs. You need to know where you are headed before starting on the journey. Keep in mind that there is no one-size-fits-all approach, and some trial-and-error will be required. Every business is different, desires different things, and will generate different results. Nevertheless, employing certain techniques and producing a lot of content will help you. 

This can be a challenging task to undertake on your own, and you may benefit from speaking with someone who specializes in marketing consulting. Having an effective project management professional who will guide you in your marketing efforts can be a critical factor for your content marketing success. Someone with a strong background in the content marketing industry can assist you with content creation, deciding on what types of content will be beneficial for your business, and developing an impeccable marketing program to promote brand awareness and improve your ROI.

Content marketing consulting is a vast and diverse industry. It is up to you to find the right organizations and individuals to build relationships and develop content marketing programs to accomplish your business goals.

Content Marketing Metrics and KPIs

Once your business goals are set in place, the next step is to identify and monitor the metrics that will help you get there. Numerous KPIs and metrics can be taken into consideration. Some of the most important, in our opinion, are unique visitors, geographical location, bounce rates, click patterns, page views, comments, and shares. All of these metrics can be tracked by using Google Analytics or similar marketing analytics tools.

  • Unique Visitors – This standard metric will show you how many people have viewed every piece of content within a predetermined period. This KPI acts as a baseline on which you can compare different types of content and trends over time.  
  • Geographic Location – This KPI shows where your content is being read. It helps you optimize your content ideas based on geographic locations that make the most sense for your company. 
  • Bounce Rates – This indicates the average time spent on every blog post or piece of content. The longer viewers spend on a page, the more valuable it is for them. High bounce rates, on the other hand, means that your material is not engaging enough. 
  • Click Patterns – A less obvious KPI are click patterns. Google Analytics and other similar tools allow you to monitor this metric. This will help you determine what is relevant to your audience and how to optimize your design and content. 
  • Page Views – This metric is generally overlooked but can provide valuable insights. This KPI tracks the number of pages a user has accessed before leaving your site. A combination of high numbers of page views and unique visitors can indicate that you have killer content that keeps viewers engaged. 
  • Comments – Once you post your content on social media, you can expect people to start commenting on it. Never make the mistake of blocking comments on a post. Instead, embrace it even if the discussion turns negative. Social media is a perfect environment for two-way communication, acting as an excellent customer service tool. The key is to answer and engage with customers promptly.  
  • Shares – Creating shareable content should be on every marketer’s mind. The more shares a piece of content receives, the better. 

SMART Goals and KPIs                      

SMART stands for Specific, Measurable, Achievable, Relevant, and Time-bound. Whether it’s the goal of your content marketing strategy or the KPIs that help you keep track of it, you should always use the SMART approach. Many businesses are unaware of this technique and usually, have unrealistic expectations from what their digital marketing strategy can deliver. 

  • Specific – Your goal and KPIs need to be explicit enough so that you can focus your efforts on achieving them. 
  • Measurable – You need to measure and keep track of these metrics before you assign them. 
  • Achievable – The goals you set for your content marketing strategy will stretch your abilities. Nevertheless, they also need to remain realistic and attainable to be successful. Try thinking outside the box and explore overlooked resources that may help bring you closer to that goal. 
  • Relevant – Always make sure that the goals and KPIs you use will align with your marketing strategy and goals. 
  • Time-bound – You will need to set a target date for each of these milestones. It will help ensure that you are making progress. 

An example of a SMART goal would be something like 2,000 more Facebook followers within three months, rather than more sales. 

Who’s Your Target Audience?

To create effective content and have a successful content marketing strategy, you will need to know your target audience. This means that you need to figure out who they are as well as their wants, needs, and pain points. The more information you have about your target audience, the better the chances of fulfilling your goals. 

Google Analytics and social media audience analysis tools will help you determine many of these factors. You can start developing the buyer’s persona – the fictional and generalized representation of the ideal customer. Make sure that every piece of content aligns with the personas’ interests. This will help motivate them to move down the customer journey. All content ideas should be tailored in such a way and provided at the right time to obtain your objective. 

Great Content for a Continuously Changing Target Audience

You should always keep in mind that any audience persona will change over time, and your content creation techniques should change with it. This is why you should regularly check your audience’s data and tweak the buyer’s persona accordingly. This way, you will ensure a constant influx of value with every piece of material you post on social networks or your landing pages.

Somewhat recently, Google introduced a new algorithm that favors a blog post or other text that is valuable to the reader. So, by staying on top of your target audience, you will also improve your site’s SEO ranking. Additionally, this audience insight will tell you which keywords to use for your content ideas. It helps drive organic traffic to your website. 

Focus on Long-Form Content

When creating posts to complement your social media strategy, you need to pay attention to its length. In the early days of content marketing, short content ruled the internet. Marketers realized that quantity trumps quality and attracted people’s attention with sheer numbers. But today, long-form content – over 1,000 words – reigns supreme. Also, Google’s algorithm can detect what is engaging content and what isn’t. It will help with search engine rankings. 

According to Neil Patel, this type of original content will earn you more online visibility through social shares and links. This visibility will increase your authority in the industry, help build trust, and provide more opportunity for engagement. 

Content Marketing Success and Email Marketing

All of your digital marketing campaigns need to contain an email component. While your social media, content, SEO, and other forms of digital marketing are designed to attract potential customers, email marketing is designed to nurture those leads before, during, and after their sales journey. 

Email lists are an excellent way of keeping potential customers engaged and up-to-date on your business. There are email providers that can sell you one such email list or allow you to rent it. The problem with using email lists from a third party is that the owners of those emails may not want anything to do with your business. 

Building an exclusive email list is the best way to go. By sharing gated content with those willing to provide their email, you will make such a list in no time. You should also promote that content on social channels as well as include sharing buttons in emails. 

Conclusion

A great content marketing strategy revolves around knowing what you want to achieve and keeping track of the milestones. Always remember that your audience is the one that ultimately creates content, while social media provides an excellent environment for engagement. Email marketing is where you nurture your leads and help them through the last stage of their customer journey.  

Strong Social is here to help you with every content marketing question you may have. Contact us today and develop a successful content marketing strategy that will best suit your organization.

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How to Stay Fresh on Social Media with so Much Content Being Posted Daily

How to Stay Fresh on Social Media with so Much Content Being Posted Daily

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Content Writing

During the past few years, social media has become the backbone of digital communication for most brands out there. There’s really no other way around it, considering that every company needs to go where its target audience is. And where are most people to be found right now? On social media, that’s right.

This is why adapting and constantly readapting your social media communication is an ongoing process that every business should get used to implementing. But how to stay fresh with all that content (social media noise) being posted online on a daily basis?

Go Visual – Make It Stand Out!

93% of communication is already visual. This means that the less you focus on visual and the more you invest time in other forms of communication, the more harm you are doing to your brand.

Try to keep things visual! Stand out of the crowd with strong high-quality images and videos that will make your audience engage with your content. Don’t just choose generic stock photos to communicate a message. Go the extra mile and pick (or create) a custom image that perfectly matches your brand’s style and approach.

Get Influencers to Talk About You

Nobody likes seeing someone blowing his own horn. This is why you should do some research and find the perfect influencer to go with your brand identity. Find someone who stands out in your sector of activity, or someone who your target audience trusts or admires.

This will attract new eyes on your brand and it will raise awareness about your products or services.

Organize a Giveaway with Relevant Prices

Depending on your industry, you should consider hosting a giveaway for your current clients and followers, and for your future clients and potential fans. Try offering something you make, or something you have decided that your audience is into.

If you’re a bookstore – offer books. If you’re an artist – offer tickets to your concerts, a painting, or even think about promoting other artists. Just try to keep it relevant to your industry, because this will make people follow you on the long run. It’s also the safest way to avoid prize hunters that only come to your page for hit and run jobs. As soon as the giveaway is over, so will their attention start to fade away.

Talk about what your followers want to hear, not just about yourself

Most of the times, a company’s social media accounts are all about posting dull, low-effort links about company updates. It’s nothing engaging, nothing of true value. And while many think that their fans will not notice this, trust us, they will.

People know when you are posting just for the sake of it, and not for actually creating value. Consider posting more relevant content from your industry, and not just news about your company. Post updates that are generally helpful for anyone who follows you, and this way, whenever you post a company update, people are much more likely to read about it, because they will consider you an objective source.

Staying fresh on social media is no easy task these days, but if you put the time into your company’s digital communication, it’s definitely worth it.

If you’re interested in learning more about staying fresh and relevant on social media, be sure to read our articles, or drop us a line right here.

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The Basics of Measuring Your Content Marketing ROI

The Basics of Measuring Your Content Marketing ROI

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Content Writing

“Did my content marketing efforts deliver a return on my investment?” It is probably the most common question digital marketers ask themselves. Measuring the success that a content marketing program has on revenue is essential.

Content marketing ROI is a percentage that shows how much profit you gained from content marketing compared to what you spent. ROI directly links to revenue which is why it’s the most critical measure of a content marketing campaign.

Challenges to Content Marketing ROI Measurement

Yes, it is somewhat difficult to measure content marketing ROI. Why? Because we need to know when to measure multiple touches, multiple influencers, and other extraneous variables. For example, it takes multiple touches to convert a lead into a sale, which makes it hard to allocate revenue to any individual touch.

How to Measure Content Marketing ROI?

Let’s take a look at this 4-step process to help you weigh the cost against the revenue.

1. How much did you spend on content production?

The cost of content production includes the salary of your in-house content creators, as well as external for any outsourced work.

2. How much did you spend on content distribution?

These include social advertising, PPC advertising, and other paid promotions across different media channels. Also, add the cost of software and tools required for content creation and distribution.

3. How much did you get in return?

Content is working, it generated leads, and they’ve turned into sales. In some cases, when people find your content, click on the CTA, and make a purchase, there is a direct link between content and revenue. Other times, it’s not as direct due to some less obvious content marketing metrics. In any case, add up all the sales that a piece of content generated, and that’s your return.

4. Calculate the ROI

For example, if you spent $300 on creating a piece of content and got $1500 worth of leads, then your ROI is 400%.

$1500-$300 = $1200

$1200/$300 = 4

4 x 100% = 400%

It’s simple: spend less on content production than you earn in sales, and your efforts will be worth it.

Important Metrics

The seven essential content marketing metrics are – sales, lead quality, social media engagement, onsite engagement, web traffic, exposure and authority, and SEO success. You don’t have to track all of them, but a few (depending on your goals.) A high content marketing ROI is achieved when:

– Sales or conversions are increasing. It is the end measure, but it shouldn’t be the only one because you’ll miss the big picture. Content marketing is not a quick sale but rather a slow process of building a reputation, trust, and brand awareness. Don’t look for significant, sudden differences but cumulative changes. The real value comes with customer loyalty.

– There is an increase in web traffic. The number of page views are rising, and that can easily be tracked. But what about engagement? Are your website visitors finding what they are after? What do they do when they arrive at your site? Where do they go next? How fast and at what point do they leave?

– You have high onsite engagement (low bounce rate). However, the bounce rate doesn’t tell everything. For example, if your visitors arrive at a simple landing page, find what they need in a few seconds, and click to go to the next page in their buyer’s journey – the goal is achieved even if your bounce rate is high.

– You receive high-quality backlinks. It is an important SEO factor, and your content should earn it if it is good quality. You gain backlinks when other websites start using your material as a resource, which helps raise your search ranking.

– Your content can get a lot of social sharing. Likes, Tweets, and shares are essential for your content marketing. It’s called offsite engagement, and it’s necessary because peer recommendations influence a lot of buying decisions. To track your social media traffic, use Google Analytics.

Remember the metrics you track depend on your content marketing goals. Now that you know how to do it – start thinking about ideas for some new and engaging content for your audience. If you get stuck, take a look at these content format ideas for inspiration.

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5 Tips on Writing Captivating Blog Titles

5 Tips on Writing Captivating Blog Titles

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Content Writing

Did you know that companies that blog get 97% more inbound links to their site? Creating or sharing reliable content to your visitors pays off because it increases your reputability, search engine traffic, and leads, builds your authority in the industry, supports your social media initiatives, humanizes your brand, and much more.

However, having your target audience read your article or subscribe to your blogging newsletter is a challenging task. The number of blogs that get published every day is massive, making the Internet a crowded place where a blog post can easily get lost in the sea of information. But there are things you can do to make your blogs get noticed. No, we’re not talking about using clickbait titles, as clickbait degrades the Internet – nothing annoys the modern Internet user than clicking on an exciting headline and getting a boring and uninformative piece of content.

Your post needs to be an excellent piece of work, but it also has to be published on a website that has an active audience so that your work can be seen and shared on social media. And on top of that, it must have a captivating title to get the audience to want to click and read it. It’s those titles that draw the attention and that show in search engines, on social media, and in emails. But, how do we create captivating blog titles?

1. Determine Your Targeted Audience

You have probably seen many How-To articles (about different aspects of digital marketing) that begin with the “Know Your Audience” advice. And despite that, many people start their blogging journey unsuccessfully because they don’t know who they’re writing to. You need to get to know your audience as much as possible – what they do, who they are, their age, demographics, and so on. You also need to know what issues your audience is experiencing and wants to solve. All this can have a significant impact on how you will create your blog titles. Your titles should have the answer to their question, as well as to awaken your readers’ curiosity, offer exclusivity, and tap into their emotions. It is essential to know what are you writing about and for whom. It is what makes a successful writer.

2. Make Your Title Descriptive

Since your content publishes on the web, your title needs to have something that will instantly draw attention when shown on a search engine or in the feed of some social media platform. It’s not the same thing as a title in the magazine, where readers have the whole page in front of them with images, captions, and everything else that will make them read the article. According to that, your title must be able to bring instant information about what is in the article. But be careful not to write a clickbait title that brings the excitement but has no “meat” to give to your readers. If the readers don’t get what they expected from a title, they may not want to go back to your blog again, and that does damage to your brand’s name and reputation.

3. Spice It Up

Even though your title has to be accurate and on point, that doesn’t mean that you can’t spice it up a little. There are different ways to do that, but it all depends on the type of your audience. Find something that’s catchy, that has value, and will resonate with them. You can use alliteration or strong language even. For example, “Things People Hate…” title leaves quite an impact. But it has to be used in moderation. To make a clear value, use some words in your titles that instantly get more views, such as “Template.” The visuals are also good for spicing up your titles since they perform better with the word “photo” in them. Last, but not least, titles with “Who” in the generate 22% higher CTR than titles without it.

4. Make Short and Loveable Titles

As said before, your blog titles will represent the title tag that will appear in the search results. Accordingly, the best way to write your title is below Google’s display limit of 70 characters. This way, your title will appear in full and encourage the audience to click on it. This type can also fit into a tweet, for example. The average length of a title is about eight words or even less, but if your title needs to be longer to deliver the full message and encourage engagement, go for it.

5.  Be Sure to Include Keywords (But Don’t Overdo It)

It is more important to write for the reader than for the search engine. However, you also need to think about what your readers are searching for and include the most relevant keywords to make your blog posts more discoverable.

Not many things will do so much for your blog than SEO, and getting ranked higher in the SERP. You can use the Google Keyword Planner to help you with finding relevant terms. When you determine your keyword, you want to make sure that it is as close as possible to the beginning of your title to catch the reader’s attention.

Blog titles should never be put aside when you are writing your article. It’s a very competitive content world we live in, and well-designed titles offer the best opportunity to be noticed by your readers. So, go out there and brainstorm as many ideas as possible, try them, and see which one works best for you.

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