Why Ignoring Content Marketing Will Cost You Sales

Why Ignoring Content Marketing Will Cost You Sales

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The importance of content marketing is something that all companies need to recognize in today’s digitally dominated business environment. With well over half of the world’s population using the internet regularly, it makes very little sense for companies not to be investing in content for your marketing efforts. Users want to read, engage, and share informative and valuable content regularly. Why would a brand not want to be a part of that?

Well, statistically speaking, most brands are using some form of content marketing strategy, so that is not the problem. Instead, the issue is that most of these brands don’t understand the concept of content marketing. And as a result, their strategy is to create and post content, hoping that potential customers will somehow be enticed and ready to buy their products. 

Unfortunately, it’s not always that simple. Content marketing is a form of inbound marketing. The idea behind this digital marketing strategy is that instead of bombarding people with ads and promotions, you are providing your target audience with valuable content in exchange for their business. Though this investment in content will cost you time, it will give you numerous benefits, which will increase your conversion rates and bottom line. What’s more, you will be able to circumvent the so-called ad fatigue that’s been plaguing advertising for some time now. 

So, why will ignoring content marketing cost you sales? Or to put it differently, how will content marketing help you increase your sales and conversion rates? What are the benefits of content marketing, and how can you utilize it to your advantage? Here are a few reasons why you should invest in content marketing.

Good Storytelling

Inbound marketers need to be able to tell a good story to help their organizations gain more followers. Humans are predisposed to good storytelling, and they will be more inclined to follow your brand if you are posting engaging, custom content. It was Nirmal Gyanwali, a Sydney-based web design expert, that said “Content marketing, when done properly, is bound to generate more inbound traffic to your site for the reason that good content marketing focuses on what the people want to hear and not what the business wants to tell them. Stories are good bait. [Listeners will] always bite.”

As such, the stories you tell need to be in tune with what your target audience wants to hear. Take a friendly and accessible approach that’s able to captivate your audience with valuable insights and authentic stories. This type of custom content will be more likely to bring in sales. It will also help you develop meaningful relationships with customers, which will build trust in your brand’s authority. 

Increased Website Traffic

Statistics show that successful content marketing campaigns generate up to 7.8 times more website traffic. It is a significant margin, considering that your website should be the central hub of all of your digital marketing initiatives. Basically, the more people that come to your site, the more sales you’ll be able to generate. Just ask your sales team about it. 

Posting high-quality, consistent content on social media platforms, whether it’s in the form of blog posts, video content, images, infographics, etc.. should provide your target audience with a call to action redirecting them to a landing page on your site. 

Better Website SEO

We all want our websites to rank high in Google’s search engine. If it’s on the first page and among the top three search results, even better. But for that to happen, you need excellent search engine optimization for your website. Luckily, creating content that your audience enjoys will help improve your search results rankings. Keep in mind that with Google’s somewhat recent algorithm updates, low-quality content will have a negative impact on your site’s searchability. 

Marketing statistics show that long-form content, somewhere between 800 and 1,600 words, generates the best results. Not because of the word count, exactly, but because of the extra time and effort you have to put into it. With longer content, you need to do more research, add more backlinks, and increase the chances of having your blog post backlinked, in return. Google’s algorithm update takes these things into consideration, and as a result, long-form content is currently the way to go to improve SEO

Superior Lead Generating

While content marketing is, on average, 62% cheaper than outbound forms of marketing such as paid advertising, it also can generate three times as many leads. The key to using content to generate qualified leads and customers is distribution. Getting your content in front of the right people can be somewhat challenging at first. There are many options as far as places to post in hopes of bringing traffic back to your site. Among these, LinkedIn groups, Facebook groups, Medium, and other social networks are the best places to start.

When your marketing team is creating content for sharing on these busy networks, they should prioritize the following:

  • Aesthetics (appealing background) 
  • An attention-grabbing headline
  • Strong bullet points (based on benefits)
  • Social proofs & call-to-action (testimonials, media mentions, and opt-in forms)
  • Visual appeal (a personal photo, if appropriate)

Stronger Customer Relationships

By keeping your customers engaged with interesting content in their social media feeds, you are sure to build stronger and longer-lasting relationships with them. Fail to develop meaningful content that provides answers to the questions your customers are asking, and you will see many of them turn to the competition. 

A product-heavy digital marketing strategy is no longer viable for providing a positive brand experience and generating leads. After being constantly bombarded with ads and promotions, millions of people are turning to ad blockers for relief. Offering constant sales and promotions will not always help either. This is especially true if these offers don’t match with the consumer’s buyer’s journey stage. And if they don’t meet the customer where they’re at, these may even turn them away. 

Always Be Testing

Successful business owners can no longer ignore the importance of providing valuable content creation to enhance customer experience and engage with their target market. Your customer-focused content marketing strategy should deliver consistent and meaningful content that resonates with your audience at every stage of their customer journey, building trust with them along the way. This is the best and most proven way for you to increase your sales in the digital age and develop meaningful relationships with your customers and your target market.

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Why Ignoring Content Marketing Will Cost You Sales

BlogThe importance of content marketing is something that all companies need to recognize in today's digitally dominated business environment. With well over half of the world's population using the internet regularly, it makes very little sense for...

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How Can Social Media Help With Content Marketing?

How Can Social Media Help With Content Marketing?

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How can social media help with content marketing? Well, when talking about social media in the context of content marketing, you have to look at it as a means of distribution. All business owners with a substantial online presence can tell you that content marketing is the quickest way to increase organic traffic while social media will increase your customer base.

Doing them together, as part of an all-encompassing marketing campaign, should be on every business priority list. When creating and distributing informative content, you will reach new audiences and have access to influencers. Also, social media platforms offer an excellent opportunity for customer service. It allows you to answer people’s questions and convert them into customers overtime.

As your social networks are the primary channels for content distribution, it will be where your customers will engage with your brand the most. By extension, this also makes them excellent sources to gather feedback.

So, how can social media help with content marketing? Below are some useful content marketing strategies that will work great on various social platforms.

Identifying Your Audience

It is essential to keep in mind that your content marketing efforts will be in vain if you have little understanding of your target audience. When marketers plan to create content, be it a blog post, video, image, infographic, etc., they should always have their target audience in mind.

Who are they? How old? Where are they from? What’s their income? What devices do they use when they consume your content? When do they see it? What do they want, like, dislike, and care about? Do they have shared interests? All of these questions and more will help you determine what kind of content to create in the future. 

Luckily, however, social media channels have analytics tools that can help you learn more about them. All of this information will create a so-called “customer persona” that incorporates all the traits that your target audience has. Of course, this is a numbers game and variations will occur. Nevertheless, social media analytics will tell you more about your audience so that your content plan will be more relevant to them. 

In addition to using these analytics tools, you can also create various surveys on social media to gather feedback and further insights about your customers and prospects.  

Optimizing Content

A sound content marketing strategy should also allow for optimization. By using the analytics tools mentioned above, and by understanding your target audience, you can tailor your content for optimal results. 

That said, you can also use these analytics tools to determine which pieces of content are performing well and which are not. It is a further insight into what your audience appreciates. Social listening is another excellent way of doing this. 

When you’ve taken a look at how your content is performing on social media platforms, you can use this data for optimizing material that isn’t doing well. Keep in mind that customer preferences can and will change over time. What was once relevant to them, may not be so after six months. You should keep a constant eye on content performance and employ a continuous customer feedback loop for continuous content optimization. 

When it comes to underperforming content for social or website, instead of letting it collect digital dust, consider sprucing it up and reuse it. Consider it a bit like digital marketing recycling, if you will. Always keep your audience’s interests in mind, and add more relevant and informative content to your old blog posts. You can then repost it on social media. 

Influencer Marketing

Influencers are a great way to boost your social media presence and boost your content marketing initiatives. Influencer marketing is a sort of word-of-mouth advertising that uses thought leaders or some authority in the field to drive a brand’s voice to a specific niche of listeners. 

If, for instance, you’re looking to get the word out about a product launch or an upcoming event, you can work with influencers to spread that word for you. Similarly, you can use influencers to promote your products. These influencers can be anyone from celebrities, journalists, bloggers, Instagram and YouTube personalities, etc. They’ll use their social channels to engage with their audiences to let them know about your brand. 

Some small to medium-sized businesses can’t afford a celebrity to speak on their behalf. Micro-influencers are an excellent option and can be a much better alternative. Keep in mind that movie stars, athletes, and other celebrities have millions of followers, most of whom may not care about your product. 

Micro-influencers, on the other hand, have a niche audience, typically between 10 to 500K followers. These people have more in common with each other, and by extension, with your brand. The key is to work with the right influencers whose followers fit within your target audience. 

Competition Insights

The chances are that you’re not a pioneer in a new field of industry. It means that you have competitors vying over a similar target audience. You will want to know what they’re doing as part of their social media strategy. What’s their focus, target market, strengths, and weaknesses? Conducting a social media competitive analysis will provide you these insights. 

You could implement some social media monitoring to spot your competitors’ weak areas. If, for example, they have an active Facebook presence but are weak on Twitter or Instagram, you can build your presence on these platforms and get the upper hand with fewer invested resources. 

You can also look at what types of content your competitors are creating and what individual pieces of content are working best for them. With this information, you can try to replicate or create better content. Also, know that there’s a strong chance your competitors are doing the same thing to you. 

Always Be Testing

The role of social media in online marketing can no longer be ignored by any business wishing to promote brand awareness and boost their online presence. Integrating your social media activity with your marketing objective is an indispensable tool for improving customer experience. Social media is the top of the funnel for lead generation, and it is one of the best ways to drive sales for your business.

Knowing your audience and creating engaging content is vital for maintaining your online reputation. Your content marketing program should be tailored for your potential customers.

When you know who you are trying to reach, finding them on social media becomes much easier. Reaching them where they are at is much easier than bringing them all to one place. Utilizing the services of someone who is already engaged with your target audience is a great opportunity to meet them where they’re at.

Publishing content is not necessarily a one and done process. You should revisit old content and optimize it as you develop your social media marketing strategies. However you decide to move forward you should always be testing and see what works best for you business. 

Watch what your competitors are doing, and learn from both their successes and failures. It is much more cost-effective to learn from other people’s mistakes than your own.

If you want to learn more about the usefulness of social media as part of your content marketing strategy, contact us today. Our team of specialized digital marketers will answer all of your questions and help you with your business objectives.

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Why Ignoring Content Marketing Will Cost You Sales

BlogThe importance of content marketing is something that all companies need to recognize in today's digitally dominated business environment. With well over half of the world's population using the internet regularly, it makes very little sense for...

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BlogTo understand the secret to great content marketing, you will first have to understand what content marketing is and how it operates. Many businesses and marketers completely misunderstand these concepts and end up using it haphazardly, producing...

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What’s the Secret to Great Content Marketing?

What’s the Secret to Great Content Marketing?

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To understand the secret to great content marketing, you will first have to understand what content marketing is and how it operates. Many businesses and marketers completely misunderstand these concepts and end up using it haphazardly, producing no meaningful results through their content marketing efforts.

According to the Content Marketing Institute, “content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.”

This method goes entirely against traditional marketing efforts. Digital marketing, or marketing conducted over a digital environment, can be separated into two major categories.

The Two Different Marketing Strategies

Outbound marketing, or sometimes known as interruption marketing, is how businesses were promoting their products and services before the internet. This method is still in use today, even over the internet. It consists of techniques such as advertising, promotions, PR, email spamming, direct mail, cold calling, sales, etc. Unfortunately, this marketing strategy tends to backfire, leading many consumers to suffer from a phenomenon known as ad fatigue

Inbound marketing is a marketing technique that aims to draw in customers to products and services by providing them with something of value in exchange for their business. Content marketing, social media marketing, video content marketing, branding, and SEO are some examples of inbound marketing. One of the significant benefits of inbound marketing is that it’s less intrusive than outbound, allowing customers to come in of their own accord. 

Many companies can’t tell this difference and misapply content marketing. So, what’s the secret to successful content marketing? Below are several steps that will help you answer this question.

The Content Marketing Strategy Goal

Every successful endeavor needs to start with a plan, and your content marketing is no exception. Fundamentally, your content strategies should be all about why. Why you are using it in the first place, and what are your content marketing goals? Some companies look for better engagement rates. Others want to lower their costs, while others are looking to generate more leads

So, before you start the process of creating material, you need to define why you are making it. Are you trying to become a thought leader in your industry? Do you need more recognition for your personal brand?

Having clear content marketing goals early on will help you determine other decisions as you craft your content marketing programs. You need to know where you are headed before starting on the journey. Keep in mind that there is no one-size-fits-all approach, and some trial-and-error will be required. Every business is different, desires different things, and will generate different results. Nevertheless, employing certain techniques and producing a lot of content will help you. 

This can be a challenging task to undertake on your own, and you may benefit from speaking with someone who specializes in marketing consulting. Having an effective project management professional who will guide you in your marketing efforts can be a critical factor for your content marketing success. Someone with a strong background in the content marketing industry can assist you with content creation, deciding on what types of content will be beneficial for your business, and developing an impeccable marketing program to promote brand awareness and improve your ROI.

Content marketing consulting is a vast and diverse industry. It is up to you to find the right organizations and individuals to build relationships and develop content marketing programs to accomplish your business goals.

Content Marketing Metrics and KPIs

Once your business goals are set in place, the next step is to identify and monitor the metrics that will help you get there. Numerous KPIs and metrics can be taken into consideration. Some of the most important, in our opinion, are unique visitors, geographical location, bounce rates, click patterns, page views, comments, and shares. All of these metrics can be tracked by using Google Analytics or similar marketing analytics tools.

  • Unique Visitors – This standard metric will show you how many people have viewed every piece of content within a predetermined period. This KPI acts as a baseline on which you can compare different types of content and trends over time.  
  • Geographic Location – This KPI shows where your content is being read. It helps you optimize your content ideas based on geographic locations that make the most sense for your company. 
  • Bounce Rates – This indicates the average time spent on every blog post or piece of content. The longer viewers spend on a page, the more valuable it is for them. High bounce rates, on the other hand, means that your material is not engaging enough. 
  • Click Patterns – A less obvious KPI are click patterns. Google Analytics and other similar tools allow you to monitor this metric. This will help you determine what is relevant to your audience and how to optimize your design and content. 
  • Page Views – This metric is generally overlooked but can provide valuable insights. This KPI tracks the number of pages a user has accessed before leaving your site. A combination of high numbers of page views and unique visitors can indicate that you have killer content that keeps viewers engaged. 
  • Comments – Once you post your content on social media, you can expect people to start commenting on it. Never make the mistake of blocking comments on a post. Instead, embrace it even if the discussion turns negative. Social media is a perfect environment for two-way communication, acting as an excellent customer service tool. The key is to answer and engage with customers promptly.  
  • Shares – Creating shareable content should be on every marketer’s mind. The more shares a piece of content receives, the better. 

SMART Goals and KPIs                      

SMART stands for Specific, Measurable, Achievable, Relevant, and Time-bound. Whether it’s the goal of your content marketing strategy or the KPIs that help you keep track of it, you should always use the SMART approach. Many businesses are unaware of this technique and usually, have unrealistic expectations from what their digital marketing strategy can deliver. 

  • Specific – Your goal and KPIs need to be explicit enough so that you can focus your efforts on achieving them. 
  • Measurable – You need to measure and keep track of these metrics before you assign them. 
  • Achievable – The goals you set for your content marketing strategy will stretch your abilities. Nevertheless, they also need to remain realistic and attainable to be successful. Try thinking outside the box and explore overlooked resources that may help bring you closer to that goal. 
  • Relevant – Always make sure that the goals and KPIs you use will align with your marketing strategy and goals. 
  • Time-bound – You will need to set a target date for each of these milestones. It will help ensure that you are making progress. 

An example of a SMART goal would be something like 2,000 more Facebook followers within three months, rather than more sales. 

Who’s Your Target Audience?

To create effective content and have a successful content marketing strategy, you will need to know your target audience. This means that you need to figure out who they are as well as their wants, needs, and pain points. The more information you have about your target audience, the better the chances of fulfilling your goals. 

Google Analytics and social media audience analysis tools will help you determine many of these factors. You can start developing the buyer’s persona – the fictional and generalized representation of the ideal customer. Make sure that every piece of content aligns with the personas’ interests. This will help motivate them to move down the customer journey. All content ideas should be tailored in such a way and provided at the right time to obtain your objective. 

Great Content for a Continuously Changing Target Audience

You should always keep in mind that any audience persona will change over time, and your content creation techniques should change with it. This is why you should regularly check your audience’s data and tweak the buyer’s persona accordingly. This way, you will ensure a constant influx of value with every piece of material you post on social networks or your landing pages.

Somewhat recently, Google introduced a new algorithm that favors a blog post or other text that is valuable to the reader. So, by staying on top of your target audience, you will also improve your site’s SEO ranking. Additionally, this audience insight will tell you which keywords to use for your content ideas. It helps drive organic traffic to your website. 

Focus on Long-Form Content

When creating posts to complement your social media strategy, you need to pay attention to its length. In the early days of content marketing, short content ruled the internet. Marketers realized that quantity trumps quality and attracted people’s attention with sheer numbers. But today, long-form content – over 1,000 words – reigns supreme. Also, Google’s algorithm can detect what is engaging content and what isn’t. It will help with search engine rankings. 

According to Neil Patel, this type of original content will earn you more online visibility through social shares and links. This visibility will increase your authority in the industry, help build trust, and provide more opportunity for engagement. 

Content Marketing Success and Email Marketing

All of your digital marketing campaigns need to contain an email component. While your social media, content, SEO, and other forms of digital marketing are designed to attract potential customers, email marketing is designed to nurture those leads before, during, and after their sales journey. 

Email lists are an excellent way of keeping potential customers engaged and up-to-date on your business. There are email providers that can sell you one such email list or allow you to rent it. The problem with using email lists from a third party is that the owners of those emails may not want anything to do with your business. 

Building an exclusive email list is the best way to go. By sharing gated content with those willing to provide their email, you will make such a list in no time. You should also promote that content on social channels as well as include sharing buttons in emails. 

Conclusion

A great content marketing strategy revolves around knowing what you want to achieve and keeping track of the milestones. Always remember that your audience is the one that ultimately creates content, while social media provides an excellent environment for engagement. Email marketing is where you nurture your leads and help them through the last stage of their customer journey.  

Strong Social is here to help you with every content marketing question you may have. Contact us today and develop a successful content marketing strategy that will best suit your organization.

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Strong Social has Been Recognized As a Top Social Media Marketing Agency By Clutch.co in 2019.

Strong Social has Been Recognized As a Top Social Media Marketing Agency By Clutch.co in 2019.

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71% of Gen Z uses Snapchat at least six times each day. 80% of leads generated by B2B brands come from LinkedIn. With stats like these, don’t you want your business to be on social media? Social media may seem daunting, especially to small businesses, but our team at Strong Social is dedicated to helping you reach your goals. We are thrilled to announce that Clutch named us a top advertising and marketing agency in New York out of thousands of others!

Aren’t aware of Clutch? They are a verified reviews platform that works to connect businesses to service providers from around the world. Clutch analysts conduct in depth research on company aspects such as market presence, work quality, and client experience. Most importantly, former clients of service providers are interviewed over the phone by Clutch analysts. This raw feedback is then published onto the company’s public Clutch profile for buyers to read through. We have seven such reviews, take a look at one of them below!

 

We are also featured on The Manifest, a Clutch sister platform that provides business news and how-to guides offering practical advice for businesses of all sizes. Visual Objects, another sister platform that lists top agencies in various business segments, showcases professional portfolios of creative projects to potential buyers.

Our success thus far is thanks to our clients and especially those who took the time to speak with Clutch. We look forward to receiving more awards and recognition in the future! Keep up to date with our agency via our blog or contact us today!

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BlogThe importance of content marketing is something that all companies need to recognize in today's digitally dominated business environment. With well over half of the world's population using the internet regularly, it makes very little sense for...

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How to Start a Business With No Website and Only Social Media

How to Start a Business With No Website and Only Social Media

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Starting a business if tough, we know. Especially at the beginning, when resources are limited and you need to rely on whatever you have to get you started. Getting the first clients is always the hardest, because they need to know about your products and about your existence.

This is why you should start with a very modern, well-designed website, which is easy to use and easy to understand. The website should provide all the necessary information about your brand, your company and your products and/or services straight up front. This way, people will get a clear understanding about you and your business.

Build a Facebook Page

However, if you do not have the budget to create a fresh looking and functional website, you should go directly to Facebook. Having over 2 billion users, Facebook is already considered a second website. In some cases, companies rely more on Facebook than they do on their website, because that’s where their audience is.

In today’s modern world, if a company’s not on Facebook, it’s basically like the company doesn’t exist. At least that’s how most people look at the issue.

Having a Facebook page for your company will allow you to identify your key audience by running paid ads and it will give you the opportunity to better understand your clients’ needs. You’ll be able to make the first business contacts and you’ll possibly have your first clients if you run very well-targeted ads.

Build a LinkedIn Page

If your company is activating in the B2B sector (it also applies to B2C), it is mandatory to set up a LinkedIn Page for your business. This will make your entire company look more professional and it will make it even easier to connect with other companies.

You can learn to use Sales Navigator to generate leads which may just land you your very first clients. Keep track of all the ads you run and try to analyse what works best, with what target audience and on what platforms.

Create an Instagram Account

Your business will have a lot to gain if you’re present on Instagram. It’s the fastest growing social network and it’s easy to understand why. Focused on visual content (photographs and videos), Instagram offers companies the chance to connect with their audiences through a more creative approach.

By using specific industry-related hashtags, you can start making a name for yourself on Instagram in no time, if you also provide quality content for your future possible clients.

Focus on what works best for your business

After building a strong presence on social media, you need to start focusing on what generates the best results for your company. There’s only so much time you can spend on social networks trying to promote your business and to generate sales.

The first social network that brings in the first customers should become your number one priority. That means that you’re doing something right and you’ve already managed to identify your audience (or a part of it). Keep a strong focus on them.

Try to generate new leads which will lead to new sales. This will get your business up and running and it will allow you the breathing room to focus on developing a better presence on other social networks and also the budget to build a website for your company.

Whatever brings in revenue should be taken as a positive example and you should figure out how to replicate the things you have done right on your other social networks. If you’re interested in learning more tips and tricks about growing your business, be sure to visit our blog, or drop us a line right here.

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Innovative Approaches To Improve Your LinkedIn Communication Strategy

Innovative Approaches To Improve Your LinkedIn Communication Strategy

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If used correctly, LinkedIn can prove itself to be one of the most efficient social networks where you can make your content stand out from the crowd. As opposed to other social networks such as Facebook, or Instagram, where competition is really tough and where many distractions pop up every other second, LinkedIn can be a place where your audience is more focused, more connected, and more in theme.

We found that by regularly posting on LinkedIn, the number of views and hits your content will get can be even higher than the numbers received for the same type of content on other social networks. This is why we have decided to share a few innovative approaches to improve your LinkedIn communication strategy.

     1. Post your own blog/website content to LinkedIn Groups in order to drive traffic to your website

LinkedIn is the number 1 social network in the world for professional purposes and for seeking business collaborations, opportunities, and contacts. This makes it the number 1 priority for your business if you want to connect with a professional and knowledgeable audience.

Depending on your industry, on the product or service, you are trying to promote or sell, start by identifying the LinkedIn Groups where your key audience could be present. Make sure that those groups have over 20K members, because the bigger the group, the higher the reach of your content will be.

Don’t start posting your own content just yet. Start by commenting on the already existing content (go for the most recent posts) and get acquainted with each group’s active users. After a week or two, after you have gotten a look and feel of a group, start by posting content which is relevant to the group’s profile. You’re on your way!

     2. Post content from different sources, not just your own!

When you start posting, go for the 2-1-1 rule. This means that you should post two types of content from external sources (not your blog, website), 1 post specific to the industry, from a reliable source that most people are aware of, and 1 post which is your own content.

This will make you look like a professional of the field who is not there just to spam the group with his own promotional materials.

If you start posting and will take into account this rule, you can easily get 300 or more views per post, on groups which have tens of thousands and hundreds of thousands of members. If you add up the numbers, for 3-4 posts you can easily get over 1K hits, just from one LinkedIn group. Keep on posting!

     3. Engage with your audience

After posting on LinkedIn groups, don’t just leave the link there and wait for it to be buried under piles of more recent links. Engage with everybody who is commenting. Answer their questions and ask questions of your own.

This will make you look like an expert in the field, and not just someone who is looking to post links to get traffic to his company’s website or blog.

By following these simple steps, your LinkedIn communication will see a huge improvement. Don’t forget to contact us if you have any questions, or visit our blog if you want to read more tips and tricks about improving your online communication. Drop us a line, right here!

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BlogThe importance of content marketing is something that all companies need to recognize in today's digitally dominated business environment. With well over half of the world's population using the internet regularly, it makes very little sense for...

How Can Social Media Help With Content Marketing?

BlogHow can social media help with content marketing? Well, when talking about social media in the context of content marketing, you have to look at it as a means of distribution. All business owners with a substantial online presence can tell you...

What’s the Secret to Great Content Marketing?

BlogTo understand the secret to great content marketing, you will first have to understand what content marketing is and how it operates. Many businesses and marketers completely misunderstand these concepts and end up using it haphazardly, producing...

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