4 Easy Steps to Apply Social Media Strategies to get your Brand Noticed

4 Easy Steps to Apply Social Media Strategies to get your Brand Noticed

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4 Easy Steps to Apply Social Media Strategies to get your Brand Noticed

If you’re just getting your business up and running, or perhaps you just feel like you need to revamp your company and give it a fresh kick, you’re in luck, because this is the place for you.

Get your brand noticed online with these 4 easy to apply social media strategies and take your business to the next level. While these strategies may be easy to apply, they do require a good understanding before diving into the implementation phase.

1. Select your social networks wisely

When you’re thinking about getting your brand noticed, always choose quality over quantity. Start by giving social media agencies a shot, just to see if they can offer something tailored to your needs. If that’s not something you’re planning on doing right now, begin with a social network research conducted by yourself.

Look over all the top social networks and analyse what happens there, what kind of people are using them and try to make the connection with your brand and your sector of activity. For example, if you’re selling handmade artworks, LinkedIn is probably not the best market for your brand.

Try going to Pinterest where your target audience is already present. Always choose to follow your public, instead of investing too much money in finding the right audience on the wrong social network.

2. Create social campaigns to get your content across

Social networks, especially Facebook, have severely diminished the organic reach a brand gets online. Due to the ever-increasing number of pages and accounts popping up on social networks, these platforms can no longer show everything your posting to all your followers. It would just overcrowd their users’ feeds, making their experience less enjoyable.

This is why social networks will show your content to fewer and fewer organic followers, if your users are not engaging with your content. Unless you start paying for ads, of course.

Since you don’t want to do that just yet, think about going social. Create social campaigns like giveaways and start offering a few freebies in exchange for your audience engaging with your page. A little goes a long way, so if your audience is commenting, liking, tweeting, or sharing your updates, the social networks algorithms will mark your page as relevant and will keep showing up in users’ feeds. Keep the promotions coming!

3. Get into influencer marketing

For the past couple of years, influencer marketing has been on the lips of every respectable brand. However, this does not mean that if you’re not an established brand you should consider collaborating with an influencer.

Just find the right one. Find an influencer that is in line with your brand. Find someone who speaks to your target audience. Before choosing an influencer, think that you’re not just choosing a new business partner, you’re choosing the new face of your brand. A face that will get your brand noticed. 75% of marketers are already using influencer marketing, meaning that it has proven itself to be quite an effective strategy.

This will also help build trust in your brand, because people like to put a face behind a brand, thus making your brand more human.

4. Create viral Instagram and/or YouTube content

Based on your company’s activity, choose to get heavy into visuals, either on Instagram, either on YouTube, or if time and budget allow it, go for both. Visual is the way to go, with more and more people having less time to read.

Strong visuals (photos and videos) can turn into viral content which will get your brand in the feeds of thousands, if not millions. Of course, you can’t plan a viral photo, or video, but you can plan quality visual content. Focus more on the creative part of digital communication and see your message reaching a wider audience.

The more people that see your visuals, the more your brand gets noticed.

If you’re interested in learning more about easy to apply social media strategies, be sure to drop us a line, right here.

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Top 5 Social Media Must-Haves for Every Brand

Top 5 Social Media Must-Haves for Every Brand

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Top 5 Social Media Must-Haves for Every Brand

Social Media is no longer something that companies can go without. We’ve long past that time when small business owners thought that communicating with their key audience was more of a choice, rather than a mandatory necessity.

It so happens that being present on social networks has become a must in almost every sector of activity, and here are the top 5 social media must-haves for every brand:

5. A Social Media Manager

Sure, it sounds redundant, but trust us. Having a social media manager is mandatory if you want to get optimal results from your entire digital communication strategy. You can start by creating the social media accounts for your brand by yourself and try to keep them constantly updated, but sooner or later, you’ll realize that this activity is taking up more and more of your time.

This could lead to you getting distracted from your company’s core focus, making it necessary to hire a professional social media manager to take care of the work and to take things to the next level.

4. Instagram and Youtube Are a Must-Have

Even if you’re not activating in a very dynamic domain, your brand needs to be present on Instagram and Youtube. Assuming you already have a Facebook and a Twitter account, you should start placing a strong focus on the visual.

When it comes to visual, Instagram (for photos) and Youtube (for videos, of course!) are the key social networks to focus on. More and more companies are shifting their communication efforts to visual content, because, we all know it, people have less and less time to read.

Keep it social with strong visual content!

3. Focus on Understanding Social Media Management Tools

If your brand has a lot of things to communicate, you can easily forget to post certain updates or news because you are present on too many platforms. This is why opting for a social media management tool that helps you organize and schedule posts on different social networks is a life-saver.

Hootsuite is one of the most popular choices out there, but feel free to look around to what best suits your needs, or consults with your social media manager (if you already have one) on what tools you should start using.

2. Try Getting More into The Analytics

Sprout Social is a very special social media solution for every brand. It’s being used by top worldwide companies because not only does it make social media easier to manage, but it also provides detailed-customized reports to help you improve your digital communication.

It can also be considered a strong lead generator for your business, if you analyse all the reports carefully and make the necessary adjustments in order to achieve your business goals.

It’s definitely worth giving it a shot!

1. Focus on hashtags

Hashtags are as important today as they were the first time they were introduced by Twitter. It helps people search and index a certain topic, making it easier for you to connect with your core audience.

Use websites like hashtagify.me to get the best relevant hashtags you need to send out your message. Hashtags are one of the easiest ways to make your message visible to a wider audience, so be sure to include them in your updates.

If you’re interested in learning more tips and tricks about how to efficiently communicate on social media, be sure to take a look at our blog, or drop us a line.

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5 Tips on How to Use Social Media for Small Businesses

5 Tips on How to Use Social Media for Small Businesses

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5 Tips on How to Use Social Media for Small Businesses

It’s no longer a secret that social media helps any business in reaching its targeted audiences. Not only that, but social media has become a must have for any business, be it big or small. It’s a very fast, efficient and easy to use way of getting in touch with your current and future possible clients.

It helps in raising awareness about your company, it helps in getting leads for your business, and it’s a way of letting people know what your company is doing on a regular basis.

Sure, everything sounds good in theory, but let’s look over 5 tips on how to use social media for small businesses. A more practical approach.

5. Start by setting up a social media plan for your business

First thing’s first. Set up a social media plan where you do an audit of your company and try to figure out which social networks work best for your industry. We’re not going to lie to you, research does take up a lot of time at the beginning.

The good news is that it’s worth it and you only have to do it once. At least to that extent. After that, it’s all about trying to stay relevant in your field and do constant check-ups on what your competition is doing. Which brings us to our next tip…

4. Research your competition and keep up to date with the latest news

In the digital age, not knowing what your competition is doing is a definite disadvantage. Especially since doing research or checking updates from your competitors has never been easier.

Start by following their social media accounts and see what they’re posting. Analyse their content and try to identify a pattern. See what works with their audience and how they engage with people who approach them. You can even take it a step further, by subscribing to their newsletters, webinars, conferences and so on, just to be sure that you’re always in the loop.

Take whatever works from their social media communication and add it to your plan.

3. Master one social media platform

Spreading too much, too fast is almost never a good idea. Sure, start by creating social media accounts for your business on all the relevant social networks, but try to master one platform before being “too social” on all of them.

Time is a limited resource and most likely, you will not be able to invest the same amount of time on all social networks. Rather than having 3-4 accounts with less developed content, try on focusing on one and get yourself noticed there. After that, it’s easy to scale and take a part of your audience with you. This blends with the next tip we have in store for you.

2. Engage with your audience. See what they have to say

This tip is probably the most important one of them all, however, this does not mean that you should skip all the other steps. Engaging with your audience can prove to be crucial, especially when you are a small business, or a company that’s just starting out.

Your customers and the relationship you build with them is all you have. This is why you need to nurture it and put almost as much time in it as you would put in your products and services. Establishing a loyal fan base is key in taking your business to the next level. Answer questions and ask questions. This will get the ball rolling.

1.Create Your Brand Recognition

If you manage to create a strong brand recognition, you can already consider yourself a winner. Of course, this doesn’t mean that you should leave your guard down, but it does mean that you will need to put less effort into your communication activities and you can focus on taking your business even further.

You’ll be able to focus more on developing your product, think about scaling up and how to acquire more customers, once your company has established itself as a strong brand.

You’ll be able to communicate more, by saying less. You’ll appear professional, but also close to your audience.

If you’re interested in learning more about social media management, or if you have any questions about social media for small businesses, do not hesitate to contact our specialized consultants.

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Top 10 Twitter Accounts to Follow for Great Social Media Tips & Tricks

Top 10 Twitter Accounts to Follow for Great Social Media Tips & Tricks

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Top 10 Twitter Accounts to Follow for Great Social Media Tips & Tricks

We all want to get the best advice when we go to Twitter, no matter the topic at hand. Especially when dealing with social media, Twitter can be a place where you can stumble upon a lot of noise that will shift your focus away from the really interesting and useful articles on great social media tips & tricks.

This list will offer you 10 Twitter accounts to follow if you’re passionate about social media and you’re always interested about staying in the loop with what’s what in the field.

10. Peg Fitzpatrick

A Visibility Strategist with a “rockin’ positive attitude” and co-author of the “Art of Social Media”, Peg Fitzpatrick is followed by over 68K people on Twitter and there’s a reason for that. Always insightful, always interesting, this account should be on top of your following list.

9. Jeff Bullas

Jeff Bullas is a Content Marketing Influencer, Social Media Marketing Specialist & Speaker, present on Forbes Top 10 Social Media Influencer list and has the number 1 Global Business Blog. Be sure to follow Jeff for daily social media tips and tricks meant to take your business and brand to the next level.

8. Diana Adams

Diana Adams is a tech journalist working for Apple CAN since 2009. Her over 150K followers simply can’t get enough of her best practices when it comes to digital transformation, AI and machine learning. Put a pin on this one!

7. Guy Kawasaki

You can’t make a ‘top 10 Twitter accounts to follow’ list without putting Guy Kawasaki in the mix. As self-described “chief evangelist at Canva, part of the board of directors at Cheeze and brand ambassador for Mercedes Benz, there’s no doubt that following his useful tips and tricks will take your brand above and beyond.

6. Chris Brogan

One of the New York Times’ Bestselling authors & business advisor is always tweeting about strategies and tactics entrepreneurs should take into account for their business. His over 340K followers never skip a beat.

5. Marsha Collier

Marsha Collier is an author with over 1 million copies sold worldwide on the following subjects: Social Media, eCommerce, eBay, Customer Service. Feel free to follow her on Twitter or listen to her Tech Radio podcast for weekly helpful insights.

4. Mari Smith

Mari Smith is a top Facebook Marketing Expert, Social Media Thought Leader, Public Speaker and Author with a focus on getting companies to connect with their key target audiences in a faster and more efficient way.

3. Dave Kerpen

Dave Kerpen is the co-Founder of Likeable Media and a NYTimes bestselling author. With loads and loads of knowledge and experience in social media, Dave is not one you should look at lightly. Follow his Twitter feed for action-packed social media tips and tricks.

2. Andrea Vahl

As co-author of Facebook Marketing All-in-One for Dummies, Andrea Vahl has managed (for quite some time now) to make a name for herself in the digital communication sphere. There’s no point in looking up social media strategies, especially for Facebook, without giving her account a follow.

1. Strong-Social.com

And last, but not least, our Twitter account should definitely be on your following list, because we try to offer the most relevant and well-written news, updates and tips & tricks for social media, from all the top industry sources.

Be sure to check us out and see for yourself why over 100K people choose to get their social media insights from us on a daily basis.

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How to Plan and Manage a Social Media Strategy on a Budget

How to Plan and Manage a Social Media Strategy on a Budget

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How to Plan and Manage a Social Media Strategy on a Budget

Based on the latest study conducted by Duke University’s Fuqua School of Business, regarding online marketing campaigns, marketers choose to allocate around 10% of their budget to social media.

Quoting the same study, 13.2% of the average marketing campaign budget should be allocated for social media activities in the next 12 months.

Having these figures in mind, if you’re operating your company on a budget, every penny you invest should bring back the maximum return possible. Same goes for social media, so here’s how to plan and manage a social media strategy on a budget.

1. Start by defining your key audience

First thing you should know, and this may shock you – don’t talk to everyone! “Everyone” is not your target, and not everyone is your target. Sure, it would be nice to appeal to a larger category of people, but when you’re operating on a budget, you should narrow down your audience to the minimum.

Dissect your audience as much as possible and invest the same amount of time trying to reach your safest leads. You’ll quickly come to realize that the money you would usually spend on a broader audience does not offer the same returns as investing the same money trying to reach fewer people. A little precise targeting goes a long way.

2. Work with influencers

At the beginning, you will not be able to afford celebrities or top influencers to promote your brand. This is why you should contact a social media agency that can get you in touch with influencers fit for your brand.

Try to get influencers to collaborate with you in exchange for your products or services, instead of money, and this way you will get your brand noticed faster and easier. This is what influencers do. They give your brand a face people already know; a face people already trust.

3. Go for user-generated content

Try engaging with your audience as much as possible, on different levels. Whenever they post something about you, your brand, or your services, try sharing that message throughout your social networks.

When your fans and followers see that you share their message and promote them through your platforms, they’ll be encouraged to post more content about your brand. More people will start writing about your brand, or posting updates about you in an attempt to get you to promote them back. This raises awareness about your brand, be sure not to overdo it.

4. Use free online image & video libraries

When you’re trying to get the most out of your social media strategy but you’re also operating on a budget, using free online image and video libraries is the way to go. Sure, you’ll not get the best content out there, but it will still be better than hiring professional photographers and videographers to create content for you.

If you’re not sure which websites offer the best photos and videos possible, try contacting a social media agency that can give you a list of online libraries.

Interested in getting a customized social media strategy fit for your budget? Drop us a line right here, or surf through our blog section for more tips and tricks about getting your brand some traction on social media.

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4 Social Media Tips You Can’t Go Without if You Are a Small Business

4 Social Media Tips You Can’t Go Without if You Are a Small Business

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4 Social Media Tips You Can’t Go Without if You Are a Small Business

If you’ve reached this article, this means that you are probably an entrepreneur who has recently started his own business and you’re most likely looking for a few tips and tricks on how to get started on social media.

You’re in luck, because this is why we’re here for. Helping out small businesses get started is kind of our thing, so let us guide you through these 4 important social media tips no small business owner should go without.

1. A small business that doesn’t develop trust with customers does not go a long way.

When you’re getting started, one of the first things you want to do is develop that initial trust with your customers, and potential would-be customers. This is a must at the beginning of every entrepreneurial journey, but this does not mean that the process should stop once you have established a relationship.

Trust is something that after it has been developed, needs to be constantly maintained. Answer all the questions your clients and potential future customers may have in a transparent, professional and friendly way. You’ll quickly notice that a little goes a long way, and your targeted audience will pay more attention to your activity and will be more understanding towards your business. A happy customer is a loyal customer!

2. Don’t put all your eggs in one (social media) basket

We know that time is of the essence whenever you’re embarking on a new adventure. A small business entrepreneur barely has time to eat, sleep and shower, because the journey he recently started requires his presence all over the place.

However, this does not mean that social media activity should be taken for granted and you should never assume that your key audience can be found only on one platform. Although it is advised to master one social network at first, all of your company’s social accounts should be up to date, honest, active and engaging.

But the next tip will take things a little further.

3. Be in accordance with each platform’s nuances

Remember, just because time is limited, this does not mean that it’s okay to copy/paste content from one social network to another and think that users will not notice that. Your clients and future possible clients pay a lot more attention than you would imagine, so be sure to be original and catchy on each platform in part.

This means having a different tone of voice for LinkedIn as opposed to Facebook. What you post on Twitter can be shared the same way as what you would show your Instagram followers. No matter the social networks you activate on, be sure to have a unique voice and approach, tailored for every platform. It’s the small adjustments that make a difference.

4. A social media / digital agency can help a lot

Beginnings are always hard, but they also offer the most exciting moments for small businesses. This is why every entrepreneur should analyze the time he has to put into his businesses and make a decision if he will be able to do the social media by himself, or if he needs to hire professionals to take care of the job.

Most of the times, it is better to take advantage of the services offered by a social media or a digital agency, because they can put your ideas in practice in a better, faster and more efficient way.

The time you will save for not doing all the social media research yourself can be invested in taking your business to the next level, and the rewards of your work and decision-making should follow shortly.

If you’re interested in finding out more about social media tips & tricks for starting entrepreneurs and small businesses, please feel free to contact our specialized consultants.

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