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SEO and content marketing are best buddies and should be treated as such. There is no SEO without content, while it’s not enough only creating general content and expecting to improve your search rankings. To excel in SERP, content creators have to combine SEO and strategic content marketing plan.
The most relevant pages on the internet are given higher positions in Google results page. Why? Because SEO is about user intent and Google aims to provide its users with content relevant to their queries.
Here are 9 SEO secrets to help enhance your content marketing.
1. See SEO and Content Marketing as Partners
The most important thing is to create content that people will want to read and can relate to. But to grab the highest position in SERP, that alone is not enough. First, outline what you want to talk about. Next, lay out your optimization items, such as keywords you’re going to optimize for, types of images and videos to include, internal or external sources to link to, and ways of promotion. You’ll get great results if you treat these two elements as inseparable.
2. Use SEO Audit to Gather the Evidence
Keyword research is vital, but if your website has many technical issues, your content can’t perform at its best. An SEO audit will show you all the domain issues, indexing errors, slow site load speed, broken links and pages, and toxic backlinks. It is called “cleaning your backyard” to identify the opportunities for improving your website.
3. Use Keywords Properly
You need to use your keywords in the way search engines want you to. When implementing them, remember that you should sprinkle them throughout your content, include them in the image alt-text, input them in your headers and sub-headers, and avoid overusing them (this is called keyword stuffing.)
4. Title Tags
Relevant title tags should be present on every single page of your website. They are the central text element used in search engine results and they let Google know what’s on your page. Create your title tags by appealing to the needs of the user because it needs to match with what they are searching for. Keep them under 55 characters to avoid truncation.
5. Meta Descriptions
What information is on the page? These meta descriptions help to set the expectations for just that and they can help improve your click-through-rate. Keep them no longer than 160 characters and add a CTA to encourage users to click on your result.
6. H1 and H2 – Header Tags
H1 tags are the headline or the title of your page. They provide an overview and set expectations about the content on a page, which is why they should be on the top of the page. As a title of your page, H1 tags may also include a keyword (but use it once per page.)
H2 tags should expand on H1 tags. If H1 is the title, the H2 tag can be called a chapter, standing as a characteristic variation of the H1 keyword. An H2 tag should be related to an H1 tag, but cannot be the same.
7. Alt Tags and Image File Names
Create descriptive alt tags and file names to add value to your on-site imagery (it will help your search rankings.) Alt tags and file names are text versions of what users would see when they look at the image. It indicates what the image contains and will help the ranking in an image search. With a text-based description of an image (because Google can’t read like a human being,) search engines can gauge relevancy of the image on your page.
8. Canonical Tags
What is a canonical tag? It is found in the header of your coding that tells Google it’s the perfect version of your page. A canonical tag will eliminate the chances that you’d have to compete against a website with the same coding.
9. Site Speed
Site speed is critical for the best user experience, so Google also considers that when determining site rankings. If your site load speed is slow, then Google won’t be able to crawl as many pages, and the indexation of your site will suffer. Also, slow sites have higher bounce rates because users want almost instantaneous access to the content they want to consume. They become impatient and leave the site to keep searching.
The more activity a piece of content gets (views and clicks,) the more likely Google is to see it as relevant. SEO is all about user intent, and by following its practices, you can tailor content that will be on top of the latest Google algorithmic updates.
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