How To Grow Your Instagram Followers After Algorithm Changes

How To Grow Your Instagram Followers After Algorithm Changes

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Social Media

Instagram is one of the best social media channels for any business, small or large, to engage and connect with other social media users. With as many as 600 million active daily users, it’s no wonder why businesses are flocking to this social platform in droves for their social media marketing needs. However, many are left puzzled about why they are having a hard time reaching new audience segments and growing their followers with a constantly decreasing organic reach. This is all due to the dreaded algorithm changes that happen several times per year.

Instagram’s Algorithm is responsible for selecting content to be displayed in users’ feeds. The system will determine when, how often, and to how many people your content will be shown a post on Instagram. It’s a complicated script of code that, for many, might as well be as intricate as the human brain. Fortunately, you don’t need to understand all of the complexities of how the Instagram algorithm works to take advantage and make it work for you.

You might think that if there were some way to “hack” this system, you could grow your followers and boost your conversion rates, and all would be well. But this isn’t the case.

Officially, Instagram has stated that the platform does not “shadow ban” accounts, which is a term that refers to accounts being blocked from showing up in feeds due to suspicious activity. But as marketers research what works best to boost visibility on their instagram profiles , it’s become evident that the platform favors accounts that show signs of authentic interaction and post quality content.

And that’s the best part! Organically growing your following is possible with some time and dedication. But most importantly, you need to know how to manage your account in a way that will tell Instagram you’re real, and people want to see you rather than just focusing on beating the algorithm. That can be tricky, though. People need to actually want to see you. It is up to you to provide your audience with consistent, valuable, and engaging content.

That being said, gaining visibility by showing up in users’ feeds does take some know-how. Since chronological feeds are a thing of the past, it’s not enough to post content and expect to be seen on recent posts. To let Instagram know that your audience wants to see your content, you need to find ways to get it in front of them so they can interact with it and increase your instagram engagement. If you are consistent with this effort, you may see a snowball effect: valuable content with the right placement creates engagement, and, in turn, Instagram will recognize that your content is in demand and further your reach.

Let’s take a look at some of the dos and don’ts, so you can give yourself an advantage on Instagram by working WITH its algorithm to increase engagement with your social media posts. No hacks are needed, as long as you follow these simple steps.

Buying Followers

Paying for followers can be a quick and effective way to grow your Instagram following, but, unfortunately, this can hurt your account in the long run. In years past, this was a strategy that many people turned to because it worked not only to grow following, but it also boosted exposure. Instagram favored content from accounts that had massive followings because lots of followers must mean lots of interest.

But as of 2019, their system has gotten a lot smarter. The problem now with paying for followers is that it’s not genuine, and the algorithm that is currently in place wants genuine. If you have thousands of followers that are just bots and fake accounts, then they are not engaging with your content. Not only are you paying for followers that will never become customers, but these only increase a vanity metric and you risk your account of getting blocked.

When determining the value of your content, Instagram looks at the numbers of shares and likes relative to your number of followers. Let’s you have 1,000 followers, and one of your posts receives 500 likes. Instagram will recognize that 50% of your following interacted with that piece of content and determine that it must be high-quality content. On the other hand, if you have 50 real followers, and 950 fake followers, even if all 50 like your share, that’s only 5% of your following. This is why it’s more important to take the time to reach real, active users.

Your Account’s Name

Whether you are using a personal account or a business account, you can implement this simple SEO tactic to improve your visibility.

Optimization, and just as Bing or Google, Instagram is a search engine. People are regularly using it to find ideas, products, service providers, memes, cat videos, and the list goes on.

To make yourself more visible in search results, you can add something about yourself to your profile’s name. For example, if you are a personal trainer, you could change your name to “Jane Doe | Personal Trainer Pro.” That way, when someone is searching the phrase “personal trainer,” they will be more likely to view your profile in the search results.

Content

The type of social media content you post has everything to do with how you will be seen on Instagram, and just as importantly, how often you will be seen. You can utilize your content to announce new product launches or product updates, engage customers, reach your target audience, and much more. Getting your content right is one of the most valuable things you can do to expand your organic reach and drive social media engagement. Your Instagram marketing strategy will depend mostly on what kind of business you have and the target audiences that are going to engage with that business.

It can take a lot of time to learn everything you need to know to get this just right. But once you know your audience through and through, you’ll know when and where to reach them. Keep in mind, getting to know the people you want to reach will require some market research.

Research Your Market

Look at other similar brands, and take note of the kinds of people who are engaging with their content and when most of the engagement is taking place. Knowing these two pieces of information can help you decide on the best time to post on Instagram. For example, if your target customer is someone with a high-pressure, time-consuming job, the chances are that they will typically have little time during their day to scroll through their feeds. You may want to schedule your posts in the evening to get the best engagement with these types.

Post social media content that is catered to your audience. If you have a tech company that produces custom software, your customers are likely to be people who wish to consume educational content. You could try posting an interesting video post on something tech-related to get their attention, add a microblog in the description, and include a link to a full-length blog post housed on your website.

Take it a step further and read their comments. What kinds of questions are they asking? What are they saying they would like to see more? What is unique about the content that is getting the most shares and what are the best posting times for you? The answers to these questions will come from the followers are most active and provide incredibly valuable insights when creating Instagram content.

Test Your Content

A little bit of elbow grease thrown in the mix with some trial and error can also tell you what you need to know. Try some A/B testing to find out what and when you should be posting. You can do this by using similar posts at different times of the day, or different posts at the same time of different days. You can track the metrics from these tests pretty easily, and they will show you when and what your audience is most likely to engage.

Talk to Your Audience

Also, get down in those comments and say something clever. Keep the conversation going with people who are taking the time to comment on your Instagram posts. This is an unbeatable way to personalize your brand and build trust with your audience. If you manage to strike up a genuine conversation with someone, send that person a DM.

And don’t be afraid to ask questions. You can ask a question in your followers feeds to get a conversation going, or you can ask in the comments what type of content they are interested in seeing more.

Video on Social Media

Video is quickly becoming recognized for its ability to boost engagement rates with your target audience and grow your social media following. And that’s just the start. Video is a social media tool that is predicted to encompass 82% of all internet consumer traffic by 2022, and 70% of digital marketers are saying that video strategies convert better than any other form of content. There are plenty of compelling video statistics that strongly suggest that you should be using video content in your digital marketing efforts. But, for this article, we’ll be looking at some ways you can use video content for Instagram.

Video is one of the best ways to improve your social presence and customer experience due to one simple fact: it’s what consumers want. You can use videos to explain your products and services, give a behind-the-scenes look at your company culture, and entertain and educate your viewers.

According to Instagram, its new algorithm doesn’t emphasize video unless your followers prioritize video. That means that users who never pause to watch videos in their feed will see fewer of them. But the truth is – people watch videos. Today’s consumers want to connect with your brand on a personal level before becoming customers, and a custom video that is tailored to your target audience is one of the best engagement opportunities you can use to humanize your brand voice and bring a better user experience .

According to Hootsuite, there is an 80% increase year-over-year of video traffic over the internet, so don’t waste any more time. Post on IGTV, use a video ad, share an Instagram Story, go Live, or post a video to your feed to increase the time your audience spends with each post.

#Hashtags

Hashtags are an extremely valuable tool for social networking and marketing your business on Instagram. They can be used to expand your reach, get your posts in front of people who are interested in your field of expertise, and gather new followers. Most people already know this, but they may be unaware of the right way to use hashtags and the advantages they can bring.

Change Them Up

Many business owners and Instagram marketers have a list of hashtags that they copy and paste into every post without ever really changing anything. In the past, this may have been an effective strategy, but this is no longer the case. Instagram’s updates now see this practice as being spammy and automated. Today’s consumers want genuine, real-time engagement, and the businesses that provide this receive the most interaction from their audiences. To keep your hashtags fresh and show Instagram that you are actively running your account without bots and extensions, you’ll need to switch it up a bit.

With that being said, there is nothing wrong with re-using hashtags as long as you’re not using the same 30 in every post. Rotate the hashtags that you are using, and never post the same list twice.

Find Those Buzzwords

Do some hashtag research by looking at similar accounts and browsing for lists of trending hashtags on the web. Compile a list of all the hashtags that are relevant and customized for your content. Once you’ve done this, you can begin to break it down into smaller lists from which you can mix and match different tags for each post.

Big Hashtags vs. Little Hashtags

You’ll want to break your list down into two or three separate lists with varying hashtags sizes. By hashtag size, we don’t necessarily mean the length of text within the hashtag, though this can be a determining factor in the size of the tag. By size, we are referring to the number of people who follow each hashtag. You can determine this by typing each tag into the search bar, and the number of followers will be clearly visible next to the tag.

Big hashtags are great because they have millions of followers who will all see your posts and love your business, right? If only it were that easy. The problem with big hashtags is that they are constantly being posted, which means that your post may be quickly buried and is less likely to be seen.

The best practice is to combine different sizes of hashtags, including small, medium, and large, which may vary depending on your industry. Also, try adding another list of long-form hashtags, which contain entire, short phrases. These will have much smaller followings because they are very specific, but the probability that someone within that following will see your post is much higher.

Community Engagement

Actively engaging in your online community is undoubtedly going to be the most time-consuming part of growing your following on Instagram. Still, it will more than likely be the most effective. When you are just getting started, you could make this into a full-time job for a social media manager. But don’t obsess too much. Even just spending a few minutes a day using the direct message functionality can make a huge difference. You could set aside the time use for a coffee break to check your instagram account messages and reply to comments, and the upside is that you can still drink your coffee while doing this!

Collaborate with Your Peers

There are many ways you can engage with your social media community on Instagram, but how can you do it in a way that will be effective without taking up too much of your time? One way is to engage in the comment sections on accounts that are similar to yours. These places are great for starting conversations and getting secondary followers. Secondary followers are people who decide to follow your account because it is related to a hashtag or another account that interests them.

But it may not be a good idea to openly promote yourself in this area. Remember to respect the fact that you’re commenting on someone else’s posts. However, you can always try talking to other people within your industry to find out if they would be interested in promoting one another’s accounts. Ask them if they would like to do a mutual shout-out, where you both @ each other in the description of one of your posts. Look for people with a similar number of followers on their account. If you have 2,000 social media followers, and you ask someone who has 20,000, chances are you won’t even get a reply, let alone a shout-out.

Contests and Giveaways

Another great way to get people interested in your social media account is to run contests and giveaways using Instagram posts. This is pretty straightforward, so we won’t go into too much detail here. Run a or Instagram story post letting people know that you’re holding a raffle of sorts for a free product, service, demo, etc. In the description, tell what all of the contest’s rules are. You may have some additional stipulations, but we suggest you start with just a few: like, comment @ three other people, and share. This is a great way to boost visibility for your post, so be sure to utilize all the tactics we mentioned above to increase engagement rates and visibility even more.

Always Be Testing

We hope that this guide for marketers has helped you gain some practical knowledge about how you can improve your business profile’s performance and promote brand awareness. This is by no means a comprehensive list of everything you can do to engage your audience and make your account shine. Still, it’s certainly full tips for increasing your social account’s performance and ways to get started, which will hopefully help you save time when developing your marketing strategy.

Remember that growing your following on Instagram can take a lot of time and patience, so don’t shoot for the moon just yet. Set small, achievable goals that are in the direction of the moon, each one a little bit bigger than the last. Make a plan for how you intend to accomplish each goal and stick to it. Find out what works and double down on that. If you can, fix what isn’t working, but don’t let it take away from what is bringing you results.

Successfully increasing your social media engagement on Instagram and developing your brand voice is a simple process. Be visible. Utilize search engine optimization to make sure that people can find you even when they’re not specifically looking for you. And when they do find you, make sure they know right away what you do.

Provide value. Post content that people want to see. There’s no shortcut to originality, so it’s best to stick with what you know and share more as you grow. Engage your audience. Let them know that you’re there and that you want to talk to them. Be available and knowledgeable to answer their questions.

Collaborate. Get to know other people in your industry and see what you can do for each other to mutually benefit. Don’t be shy about it. Not too many business owners are going to turn down free publicity.

We know how difficult it is to grow your business from the ground up using only the marketing tools available through social media and especially when trying to grow on instagram lately. We believe that paying attention and providing value first is the way to build lasting relationships with existing and potential customers. Check out our other blogs and learn more ways to build your online business.

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How Can Social Media Help With Content Marketing?

How Can Social Media Help With Content Marketing?

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Social Media

How can social media help with content marketing? Well, when talking about social media in the context of content marketing, you have to look at it as a means of distribution. All business owners with a substantial online presence can tell you that content marketing is the quickest way to increase organic traffic while social media will increase your customer base.

Doing them together, as part of an all-encompassing marketing campaign, should be on every business priority list. When creating and distributing informative content, you will reach new audiences and have access to influencers. Also, social media platforms offer an excellent opportunity for customer service. It allows you to answer people’s questions and convert them into customers overtime.

As your social networks are the primary channels for content distribution, it will be where your customers will engage with your brand the most. By extension, this also makes them excellent sources to gather feedback.

So, how can social media help with content marketing? Below are some useful content marketing strategies that will work great on various social platforms.

Identifying Your Audience

It is essential to keep in mind that your content marketing efforts will be in vain if you have little understanding of your target audience. When marketers plan to create content, be it a blog post, video, image, infographic, etc., they should always have their target audience in mind.

Who are they? How old? Where are they from? What’s their income? What devices do they use when they consume your content? When do they see it? What do they want, like, dislike, and care about? Do they have shared interests? All of these questions and more will help you determine what kind of content to create in the future. 

Luckily, however, social media channels have analytics tools that can help you learn more about them. All of this information will create a so-called “customer persona” that incorporates all the traits that your target audience has. Of course, this is a numbers game and variations will occur. Nevertheless, social media analytics will tell you more about your audience so that your content plan will be more relevant to them. 

In addition to using these analytics tools, you can also create various surveys on social media to gather feedback and further insights about your customers and prospects.  

Optimizing Content

A sound content marketing strategy should also allow for optimization. By using the analytics tools mentioned above, and by understanding your target audience, you can tailor your content for optimal results. 

That said, you can also use these analytics tools to determine which pieces of content are performing well and which are not. It is a further insight into what your audience appreciates. Social listening is another excellent way of doing this. 

When you’ve taken a look at how your content is performing on social media platforms, you can use this data for optimizing material that isn’t doing well. Keep in mind that customer preferences can and will change over time. What was once relevant to them, may not be so after six months. You should keep a constant eye on content performance and employ a continuous customer feedback loop for continuous content optimization. 

When it comes to underperforming content for social or website, instead of letting it collect digital dust, consider sprucing it up and reuse it. Consider it a bit like digital marketing recycling, if you will. Always keep your audience’s interests in mind, and add more relevant and informative content to your old blog posts. You can then repost it on social media. 

Influencer Marketing

Influencers are a great way to boost your social media presence and boost your content marketing initiatives. Influencer marketing is a sort of word-of-mouth advertising that uses thought leaders or some authority in the field to drive a brand’s voice to a specific niche of listeners. 

If, for instance, you’re looking to get the word out about a product launch or an upcoming event, you can work with influencers to spread that word for you. Similarly, you can use influencers to promote your products. These influencers can be anyone from celebrities, journalists, bloggers, Instagram and YouTube personalities, etc. They’ll use their social channels to engage with their audiences to let them know about your brand. 

Some small to medium-sized businesses can’t afford a celebrity to speak on their behalf. Micro-influencers are an excellent option and can be a much better alternative. Keep in mind that movie stars, athletes, and other celebrities have millions of followers, most of whom may not care about your product. 

Micro-influencers, on the other hand, have a niche audience, typically between 10 to 500K followers. These people have more in common with each other, and by extension, with your brand. The key is to work with the right influencers whose followers fit within your target audience. 

Competition Insights

The chances are that you’re not a pioneer in a new field of industry. It means that you have competitors vying over a similar target audience. You will want to know what they’re doing as part of their social media strategy. What’s their focus, target market, strengths, and weaknesses? Conducting a social media competitive analysis will provide you these insights. 

You could implement some social media monitoring to spot your competitors’ weak areas. If, for example, they have an active Facebook presence but are weak on Twitter or Instagram, you can build your presence on these platforms and get the upper hand with fewer invested resources. 

You can also look at what types of content your competitors are creating and what individual pieces of content are working best for them. With this information, you can try to replicate or create better content. Also, know that there’s a strong chance your competitors are doing the same thing to you. 

Always Be Testing

The role of social media in online marketing can no longer be ignored by any business wishing to promote brand awareness and boost their online presence. Integrating your social media activity with your marketing objective is an indispensable tool for improving customer experience. Social media is the top of the funnel for lead generation, and it is one of the best ways to drive sales for your business.

Knowing your audience and creating engaging content is vital for maintaining your online reputation. Your content marketing program should be tailored for your potential customers.

When you know who you are trying to reach, finding them on social media becomes much easier. Reaching them where they are at is much easier than bringing them all to one place. Utilizing the services of someone who is already engaged with your target audience is a great opportunity to meet them where they’re at.

Publishing content is not necessarily a one and done process. You should revisit old content and optimize it as you develop your social media marketing strategies. However you decide to move forward you should always be testing and see what works best for you business. 

Watch what your competitors are doing, and learn from both their successes and failures. It is much more cost-effective to learn from other people’s mistakes than your own.

If you want to learn more about the usefulness of social media as part of your content marketing strategy, contact us today. Our team of specialized digital marketers will answer all of your questions and help you with your business objectives.

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How to Start a Business With No Website and Only Social Media

How to Start a Business With No Website and Only Social Media

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Social Media

Starting a business if tough, we know. Especially at the beginning, when resources are limited and you need to rely on whatever you have to get you started. Getting the first clients is always the hardest, because they need to know about your products and about your existence.

This is why you should start with a very modern, well-designed website, which is easy to use and easy to understand. The website should provide all the necessary information about your brand, your company and your products and/or services straight up front. This way, people will get a clear understanding about you and your business.

Build a Facebook Page

However, if you do not have the budget to create a fresh looking and functional website, you should go directly to Facebook. Having over 2 billion users, Facebook is already considered a second website. In some cases, companies rely more on Facebook than they do on their website, because that’s where their audience is.

In today’s modern world, if a company’s not on Facebook, it’s basically like the company doesn’t exist. At least that’s how most people look at the issue.

Having a Facebook page for your company will allow you to identify your key audience by running paid ads and it will give you the opportunity to better understand your clients’ needs. You’ll be able to make the first business contacts and you’ll possibly have your first clients if you run very well-targeted ads.

Build a LinkedIn Page

If your company is activating in the B2B sector (it also applies to B2C), it is mandatory to set up a LinkedIn Page for your business. This will make your entire company look more professional and it will make it even easier to connect with other companies.

You can learn to use Sales Navigator to generate leads which may just land you your very first clients. Keep track of all the ads you run and try to analyse what works best, with what target audience and on what platforms.

Create an Instagram Account

Your business will have a lot to gain if you’re present on Instagram. It’s the fastest growing social network and it’s easy to understand why. Focused on visual content (photographs and videos), Instagram offers companies the chance to connect with their audiences through a more creative approach.

By using specific industry-related hashtags, you can start making a name for yourself on Instagram in no time, if you also provide quality content for your future possible clients.

Focus on what works best for your business

After building a strong presence on social media, you need to start focusing on what generates the best results for your company. There’s only so much time you can spend on social networks trying to promote your business and to generate sales.

The first social network that brings in the first customers should become your number one priority. That means that you’re doing something right and you’ve already managed to identify your audience (or a part of it). Keep a strong focus on them.

Try to generate new leads which will lead to new sales. This will get your business up and running and it will allow you the breathing room to focus on developing a better presence on other social networks and also the budget to build a website for your company.

Whatever brings in revenue should be taken as a positive example and you should figure out how to replicate the things you have done right on your other social networks. If you’re interested in learning more tips and tricks about growing your business, be sure to visit our blog, or drop us a line right here.

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How to Choose the Right Social Network for Your Business?

How to Choose the Right Social Network for Your Business?

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Social Media

Choosing the right social network for your business may not be as easy as one may initially think. Sure, you can start by creating accounts for your company on all the top social networks out there, but who will manage them?

Being present on all the leading social media platforms is not a bad thing if you’re sure that you have a social media manager to take charge and to handle your brand’s online presence. However, if you’re just starting off, you should limit yourself to the key social networks relevant to your business.

Even if you’re a big company, you will always have a stronger focus on some platforms as opposed to others, depending on where your clients and potential clients can be found.

 

How do I start finding the right social network?

Everything begins with research. Try to see the metrics for each social network. What do their demographics look like? Who are the people present on their platform? What do they like to do? Where do they live? How much time do they spend online?

All these questions will offer you the much-needed answers in developing your social media strategy. Not only that, but they will point to a clear direction on what social network hosts your key audience.

 

What are the top social networks to take into consideration?

At first, you will need to start with the top 4 titans of social media: Facebook, Twitter, Instagram and LinkedIn. Sure, YouTube is right up there with these four, but it’s focused strictly on video content, making the platform usable for niche categories of business, mostly in the creative fields.

Facebook is all focused on building long-term relationships with your audience and requires a lot of time put into digital communication efforts. Be sure to constantly engage with your audience, because the social network’s algorithms will easily mark you as less relevant if your fans and followers don’t interact with your updates.

Twitter is very important if you want to communicate short, straight to the point updates, likes breaking news, or if you want to live stream events (this is where Youtube is also highly recommended!). Twitter allows you to post fast updates before offering more generous content on your blog and other social networks. It’s a good place to keep your audience informed in real-time, before you start giving them more details.

LinkedIn is the way to go, especially if you’re thinking of having a more B@B (business 2 business) approach for your company. It’s the easiest place to target people based on their profession and their industry. It’s easy to stay connected with top players in your field, and also a good place to keep an eye on your competition. Don’t count this social network out.

Instagram & YouTube are niche platforms focused on visual content. This can really bring a lot of attention to your brand, because they’re the fastest-growing social networks online. If you’re planning on choosing to work with visuals, which is highly recommended, be sure to choose high-quality images and videos. This will make your company stand out from the crowd. Try to avoid generic stock photos and videos, because most users can spot them a mile away.

 

What to do after you have chosen the most suitable social network?

No matter the social network you decided to choose for your company, one thing’s certain – Be consistent, be constant! It’s always recommended to constantly update your social networks, because otherwise, you’ll give the impression that your brand is fading away.

Keep things interesting with fresh content whenever you post and don’t forget to engage with your audience.

 

Questions and Answers about how to choose the right social network for your business.

How do I decide on the right social network for my business?

Everything begins with research. Try to see the metrics for each social network. What do their demographics look like? Who are the people present on their platform? What do they like to do? Where do they live? How much time do they spend online?
All these questions will offer you the much-needed answers in developing your social media strategy.

What are the top social networks to take into consideration?

At first, you will need to start with the top 4 titans of social media: Facebook, Twitter, Instagram and LinkedIn. Sure, YouTube is right up there with these four, but it’s focused strictly on video content, making the platform usable for niche categories of business, mostly in the creative fields.

How to grow my network on Social Media?

The best way to grow your network on social media is to post frequently, with high quality content for your followers and for people that will find your content online. By using correct hashtags will spread your content further, and by responding to comments on your posts is another great way to gain more followers. If people see that you are active and knowledgeable in your industry they will naturally follow you and your network will grow.

Is Google my business a Social Network?

Google My Business can be consider a social network and a great SEO feature. You can add all of your account info to the snippet, have people call you and message you directly, and even receive comments on your business. You can easily manage Google my Business as a Social Media Network.

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How to Stay Fresh on Social Media with so Much Content Being Posted Daily

How to Stay Fresh on Social Media with so Much Content Being Posted Daily

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Social Media

During the past few years, social media has become the backbone of digital communication for most brands out there. There’s really no other way around it, considering that every company needs to go where its target audience is. And where are most people to be found right now? On social media, that’s right.

This is why adapting and constantly readapting your social media communication is an ongoing process that every business should get used to implementing. But how to stay fresh with all that content (social media noise) being posted online on a daily basis?

Go Visual – Make It Stand Out!

93% of communication is already visual. This means that the less you focus on visual and the more you invest time in other forms of communication, the more harm you are doing to your brand.

Try to keep things visual! Stand out of the crowd with strong high-quality images and videos that will make your audience engage with your content. Don’t just choose generic stock photos to communicate a message. Go the extra mile and pick (or create) a custom image that perfectly matches your brand’s style and approach.

Get Influencers to Talk About You

Nobody likes seeing someone blowing his own horn. This is why you should do some research and find the perfect influencer to go with your brand identity. Find someone who stands out in your sector of activity, or someone who your target audience trusts or admires.

This will attract new eyes on your brand and it will raise awareness about your products or services.

Organize a Giveaway with Relevant Prices

Depending on your industry, you should consider hosting a giveaway for your current clients and followers, and for your future clients and potential fans. Try offering something you make, or something you have decided that your audience is into.

If you’re a bookstore – offer books. If you’re an artist – offer tickets to your concerts, a painting, or even think about promoting other artists. Just try to keep it relevant to your industry, because this will make people follow you on the long run. It’s also the safest way to avoid prize hunters that only come to your page for hit and run jobs. As soon as the giveaway is over, so will their attention start to fade away.

Talk about what your followers want to hear, not just about yourself

Most of the times, a company’s social media accounts are all about posting dull, low-effort links about company updates. It’s nothing engaging, nothing of true value. And while many think that their fans will not notice this, trust us, they will.

People know when you are posting just for the sake of it, and not for actually creating value. Consider posting more relevant content from your industry, and not just news about your company. Post updates that are generally helpful for anyone who follows you, and this way, whenever you post a company update, people are much more likely to read about it, because they will consider you an objective source.

Staying fresh on social media is no easy task these days, but if you put the time into your company’s digital communication, it’s definitely worth it.

If you’re interested in learning more about staying fresh and relevant on social media, be sure to read our articles, or drop us a line right here.

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4 Easy Steps to Apply Social Media Strategies to get your Brand Noticed

4 Easy Steps to Apply Social Media Strategies to get your Brand Noticed

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Social Media

If you’re just getting your business up and running, or perhaps you just feel like you need to revamp your company and give it a fresh kick, you’re in luck, because this is the place for you.

Get your brand noticed online with these 4 easy to apply social media strategies and take your business to the next level. While these strategies may be easy to apply, they do require a good understanding before diving into the implementation phase.

1. Select your social networks wisely

When you’re thinking about getting your brand noticed, always choose quality over quantity. Start by giving social media agencies a shot, just to see if they can offer something tailored to your needs. If that’s not something you’re planning on doing right now, begin with a social network research conducted by yourself.

Look over all the top social networks and analyse what happens there, what kind of people are using them and try to make the connection with your brand and your sector of activity. For example, if you’re selling handmade artworks, LinkedIn is probably not the best market for your brand.

Try going to Pinterest where your target audience is already present. Always choose to follow your public, instead of investing too much money in finding the right audience on the wrong social network.

2. Create social campaigns to get your content across

Social networks, especially Facebook, have severely diminished the organic reach a brand gets online. Due to the ever-increasing number of pages and accounts popping up on social networks, these platforms can no longer show everything your posting to all your followers. It would just overcrowd their users’ feeds, making their experience less enjoyable.

This is why social networks will show your content to fewer and fewer organic followers, if your users are not engaging with your content. Unless you start paying for ads, of course.

Since you don’t want to do that just yet, think about going social. Create social campaigns like giveaways and start offering a few freebies in exchange for your audience engaging with your page. A little goes a long way, so if your audience is commenting, liking, tweeting, or sharing your updates, the social networks algorithms will mark your page as relevant and will keep showing up in users’ feeds. Keep the promotions coming!

3. Get into influencer marketing

For the past couple of years, influencer marketing has been on the lips of every respectable brand. However, this does not mean that if you’re not an established brand you should consider collaborating with an influencer.

Just find the right one. Find an influencer that is in line with your brand. Find someone who speaks to your target audience. Before choosing an influencer, think that you’re not just choosing a new business partner, you’re choosing the new face of your brand. A face that will get your brand noticed. 75% of marketers are already using influencer marketing, meaning that it has proven itself to be quite an effective strategy.

This will also help build trust in your brand, because people like to put a face behind a brand, thus making your brand more human.

4. Create viral Instagram and/or YouTube content

Based on your company’s activity, choose to get heavy into visuals, either on Instagram, either on YouTube, or if time and budget allow it, go for both. Visual is the way to go, with more and more people having less time to read.

Strong visuals (photos and videos) can turn into viral content which will get your brand in the feeds of thousands, if not millions. Of course, you can’t plan a viral photo, or video, but you can plan quality visual content. Focus more on the creative part of digital communication and see your message reaching a wider audience.

The more people that see your visuals, the more your brand gets noticed.

If you’re interested in learning more about easy to apply social media strategies, be sure to drop us a line, right here.

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