7 Free Tools You Could Use to Design Striking Social Media Images

As a marketer, you surely know that content with visuals drives far more engagement on social media than content without pictures. Marketing statistics say that 80% of marketers use visuals in their social media marketing strategies. By adding images to Tweets, you can increase the number of retweets by 150%, while on Facebook, posts with visuals can get about over two times more engagement.

There’s no doubt that the effectiveness of visual imagery added to your content works. So, the question that naturally comes next is – is there a way to create great images affordably and quickly? Yes, it is possible with these free tools you can use to create vivid and exciting images for your social media profiles.

1. Canva

This tool makes it to the number one place of every list of platforms for creating social media images. Canva is one of the most versatile tools for creating great imagery and can cover a wide range of image types. However, because it’s not specialized, it may take you longer to develop certain kinds of images.

Canva has the preset image sizes for Facebook, Twitter, and Pinterest (which is vital for Pinterest as their images have unique dimensions.) Canva is the tool, to begin with, to create a broad social media image. However, if you need a more customized quote image or an infographic, you’ll probably make more use from the other tools on our list.

2. Pixlr

Pixlr is a tool that comes with powerful editing tools. Although, it is not as user-friendly as some other tools here. But if you need a tool for complex images, you should know that Pixlr works with effects and layers. They can help you get the most out of your finished pictures in a few minutes.

3. Piktochart

With this infographic creator, creating infographics and reports has never been easier. Sign up, open your dashboard, pick a template, and start messing around to get familiar with the image editor. It has everything you need to create the perfect infographic, so if you’re a non-designer, you’ll find it extremely useful. It is full-featured, intuitive, and free. Sign up, start with a template, upload photos, add graphics and charts, and everything else you’ll need to build your infographic from the ground up.

4. Infogram

One of the best tools out there for creating graphs and charts. When there is no need for a full infographic, you can use graphs and charts to enhance your social media posts. With Infogram, you can choose from 35 different chart types to represent your data. With this kind of diversity, you can create fresh and different images for every social media post.

5. Recite

Quote images have their place in marketing – they can boost social media engagement by appealing to your followers emotionally. If you’re thinking about creating quote images, you should try Recite. The tool is pretty straightforward – type in your text, pick one of the live previews, and hit Create. You’ll get a new quote image instantly (actually it takes about 20 seconds), and proceed to share it on your social media.

6. Stencil

This social media image creator is intended for bloggers and marketers specifically, and you can see that in their templates. Stencil comes with a massive library of images (royalty-free) that you can drag and drop to the workspace, edit, filter, and manipulate them in many other ways. It also provides templates, quotes, and icons. The free version of Stencil allows you to create ten images per month.

7. MakeaMeme

A completely free online tool for making your memes. You can choose an image from their library, add your caption, and download the image without even registering. You should bear in mind that they may get you in some legal trouble, especially if your meme goes viral because the website doesn’t specify whether the images are under copyright. If you want to avoid this, you can always go with Meme Generator, where you can use a royalty-free stock photo or your images for commercial use.

The ever-increasing importance of great visuals tells us that we need strong images for our social media marketing campaigns. However, not everyone is savvy with graphic design, while hiring a professional can be expensive. Utilize these easy-to-use tools to create compelling images, graphs, charts, infographics, memes, or quote images to enhance your social media posts and boost more engagement.


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