4 Tips for a Successful Instagram Giveaway
If you’re looking for a way to boost your Instagram following, Insta giveaways may be the right thing for you. The giveaways allow you to offer a benefit your current and potential followers. The more people follow you, the more engagement you’ll get, and engaged followers are the ones who are most likely to buy from you. These people will get a favorable view of your business and can become your brand’s ambassadors, which makes these giveaways perfect for increasing your visibility as well.
Why are Instagram giveaways successful? It’s plain and simple – people like winning and getting free stuff. They also like to share things about themselves, so it’s a win-win situation in which they get a prize and recognition, while you get user-generated content, more hype around your products and services, and increased sales.
So, how to run an Instagram giveaway? Check out these tips and ideas for making it happen.
1. Set Your Goal
Whatever strategy you’re about to implement, the first step is always the same – choose your goal. You may want to produce user-generated content, grow your following, grow your email list, or boost the engagement on your posts. If you’re about to launch a new product, a giveaway can help you increase interest and excitement. In general, they are best for expanding your reach, growing your audience, and boosting your post engagement. These goals are all interconnected, so they result in multiple benefits.
2. Plan Your Instagram Giveaway
Once you’ve determined your goals, it’s time to start planning.
- How will your users participate?
To get users to participate, they may need to like a specific post, follow your account, post something with the giveaway #hashtag, @mention a user, visit your website, and other things. It is called the entry requirement, and you can combine any of these criteria for that purpose (but limit the entry to only two or three steps.) It is essential because you’ll be able to follow the content your users are posting about your brand, and acquire it as your user-generated content (UGC).
- Choose the incentives or prizes
The giveaway prizes should be related to your brand or business. Choose the ones with enough value to warrant the entrant to participate. The more valuable the rewards, the more participation you’ll get. Ask the users to record a video or take a photo of them using your products, and post it on their feeds with the giveaway hashtag.
- Set the rules
Everything depends on your objectives. If you only want to increase your follower count, then asking users to follow you would be enough. But if you’re going to boost brand visibility, then you should ask them to post Instagram giveaway photos or tag their friends. A combination of 2-3 of the following requirements would be an ideal giveaway:
- Like a photo
- Follow your Instagram page
- Tag friends
- Use the giveaway #hashtag
- Post a comment
- Re-post a photo
To avoid confusion, write the rules, so they are easy to understand, and make sure that the rules, deadline, and prize are easy to read. Also, hashtags need to be related to your brand, product, or theme, and easy to spell and recognize. This hashtag campaign is vital for your analytics and measurements.
- Choosing and notifying the winner
How will you select the winners? And how will you inform them? Are the entries judged or will you use a random generator app? Are you going to DM them on Instagram or email them? Make a campaign post to announce the winners on your Instagram profile publicly. You could do it with a photo with a caption or maybe a simple and effective short video.
3. Instagram Giveaway Promotion
To promote it on Instagram, post a graphic with accompanying text so that Instagram users won’t dismiss it as another random photo while scrolling. Use an image that’s related to the campaign content or theme.
Will you post once daily or several times a day? Find out the best hours and days to post, and know that you’ll have to run a few giveaways before you build momentum for your brand. Be consistent and repeat. Cross-promote it to your Stories feed, Facebook page or group, or newsletter.
4. Measure and Analyze the Results
To measure the increase in followers clicks to your site, participation, and other changes, you need to track the results of each of your giveaway contests. Compare the data from each of them to find out what kind of participation brings the best results.
Publicly announce the winner(s) and congratulate them. Then politely ask them to post a photo with the prize. That will reinforce the trust by showing to your audience that the giveaway was real. After it ends, the buzz about your brand will increase the overall engagement and make sure it stays high.
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