5 Tips on Writing Captivating Blog Titles
Did you know that companies that blog get 97% more inbound links to their site? Creating or sharing reliable content to your visitors pays off because it increases your reputability, search engine traffic, and leads, builds your authority in the industry, supports your social media initiatives, humanizes your brand, and much more.
However, having your target audience read your article or subscribe to your blogging newsletter is a challenging task. The number of blogs that get published every day is massive, making the Internet a crowded place where a blog post can easily get lost in the sea of information. But there are things you can do to make your blogs get noticed. No, we’re not talking about using clickbait titles, as clickbait degrades the Internet – nothing annoys the modern Internet user than clicking on an exciting headline and getting a boring and uninformative piece of content.
Your post needs to be an excellent piece of work, but it also has to be published on a website that has an active audience so that your work can be seen and shared on social media. And on top of that, it must have a captivating title to get the audience to want to click and read it. It’s those titles that draw the attention and that show in search engines, on social media, and in emails. But, how do we create captivating blog titles?
1. Determine Your Targeted Audience
You have probably seen many How-To articles (about different aspects of digital marketing) that begin with the “Know Your Audience” advice. And despite that, many people start their blogging journey unsuccessfully because they don’t know who they’re writing to. You need to get to know your audience as much as possible – what they do, who they are, their age, demographics, and so on. You also need to know what issues your audience is experiencing and wants to solve. All this can have a significant impact on how you will create your blog titles. Your titles should have the answer to their question, as well as to awaken your readers’ curiosity, offer exclusivity, and tap into their emotions. It is essential to know what are you writing about and for whom. It is what makes a successful writer.
2. Make Your Title Descriptive
Since your content publishes on the web, your title needs to have something that will instantly draw attention when shown on a search engine or in the feed of some social media platform. It’s not the same thing as a title in the magazine, where readers have the whole page in front of them with images, captions, and everything else that will make them read the article. According to that, your title must be able to bring instant information about what is in the article. But be careful not to write a clickbait title that brings the excitement but has no “meat” to give to your readers. If the readers don’t get what they expected from a title, they may not want to go back to your blog again, and that does damage to your brand’s name and reputation.
3. Spice It Up
Even though your title has to be accurate and on point, that doesn’t mean that you can’t spice it up a little. There are different ways to do that, but it all depends on the type of your audience. Find something that’s catchy, that has value, and will resonate with them. You can use alliteration or strong language even. For example, “Things People Hate…” title leaves quite an impact. But it has to be used in moderation. To make a clear value, use some words in your titles that instantly get more views, such as “Template.” The visuals are also good for spicing up your titles since they perform better with the word “photo” in them. Last, but not least, titles with “Who” in the generate 22% higher CTR than titles without it.
4. Make Short and Loveable Titles
As said before, your blog titles will represent the title tag that will appear in the search results. Accordingly, the best way to write your title is below Google’s display limit of 70 characters. This way, your title will appear in full and encourage the audience to click on it. This type can also fit into a tweet, for example. The average length of a title is about eight words or even less, but if your title needs to be longer to deliver the full message and encourage engagement, go for it.
5. Be Sure to Include Keywords (But Don’t Overdo It)
It is more important to write for the reader than for the search engine. However, you also need to think about what your readers are searching for and include the most relevant keywords to make your blog posts more discoverable.
Not many things will do so much for your blog than SEO, and getting ranked higher in the SERP. You can use the Google Keyword Planner to help you with finding relevant terms. When you determine your keyword, you want to make sure that it is as close as possible to the beginning of your title to catch the reader’s attention.
Blog titles should never be put aside when you are writing your article. It’s a very competitive content world we live in, and well-designed titles offer the best opportunity to be noticed by your readers. So, go out there and brainstorm as many ideas as possible, try them, and see which one works best for you.
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