7 Tips To Improve Your Blog Writing And Get More Readers
In today’s world, content marketing sits comfortably as the foundation for any other digital marketing strategy out there. Be it email, inbound, or social media marketing, none of these can get very far without high-quality content backing them up. Likewise, however, your content will have a much harder time getting into the hands of readers without these strategies.
Nevertheless, for everything to work out properly and have a high return on your digital marketing investment, you will need to know how to write good blog content. Statistics show that 71% of readers are immediately turned off by content that seems too much like a sales pitch. Yet, a whopping 84% of people want brands to generate content.
What’s more, 60% of all content created by brands is weak, irrelevant, badly written, or too salesy, resulting in consumers saying that they won’t be bothered if 74% of the brands they are currently using would simply disappear. Put these numbers into perspective and the result is clear – you need to create valuable content so as to attract more readers and build your brand’s reputation, in the process. Here are seven tips to help you achieve just that.
The 80% Headline
With an overabundance of information being freely shared and distributed over social media and the internet, as a whole, catchy headlines can really make a difference. In fact, some people believe that headlines represent 80% of the message.
Now, even though there is no actual data to back up this claim, we can’t deny the fact that headlines hold a great importance. We’ve all been in the situation where we were scrolling through the news feed, only reading titles and captions. Learn how to write catchy headlines that will intrigue people enough to click.
The Almighty CTA
Do not underestimate to power and benefits of calls-to-action (CTAs). Like we said before, people nowadays are exposed to a never-ending barrage of videos, images, and text that promise to solve all of the world’s problems. This overload oftentimes leads to the so-called decision fatigue, which, in turn, leads to a confused, frustrated, and undecided audience.
Make your reader’s user journey an easy one by providing them with CTAs whenever specific steps need to be taken. If you want your readers to state your opinion, share your content, subscribe, or contact you directly, ask them to. They’ll probably thank you for it too.
Know Your Audience
Who are you writing for, exactly? What do they do online and offline? What are their pain points? How does your product mitigate that pain? How can your product inspire them personally or professionally? How is your competition engaging with your audience?
These are just a few questions that you need to answer before you can safely say that you know your audience. George Orwell once said that “The best books… are those that tell you what you know already.” As a content creator, you will need to know your readers before you can write a book like that.
“Wow! I Did Not Know That.”
For your blog content to be good, it needs to stand out from all the rest. For that to happen, however, you will need to provide value to your writing so that your readers will go “Wow! I Did Not Know That.” Since almost every topic has been written, rewritten, and discussed, you will need to give your own point of view, if you hope to provide any value to your readers.
How-to content also provides real value to readers. In fact, Google has highlighted this type of content as something that 65% of millennials regularly turn to as a means of picking up a new skill.
If possible, stay away from content that quickly loses its relevance. Trending topics are trending because everyone is talking about them, after all. Unless you can provide your own twist to an in-the-moment story, you probably shouldn’t even bother with it. Go for timeless stories that readers will search for even several months after it was written. This will help a lot in term of SEO indexation.
Don’t let good, valuable content collect digital dust in the depths of your blog section. If it’s timely, it means that it’s still relevant and you should reuse it. Give it a few touch-ups, add in some recent topic developments (if applicable) and repost it. If it worked once, it might just do so again.
Even though this is not a writing tip, per se, it will still get you a long way. All too often, brands post good content but don’t engage with their audience directly. People like to feel like their opinion adds to the story, and in some cases, it actually does. Engage with your readers in the comment sections and encourage them to give their point of view. Who knows – they might just provide you with your next great topic to write about. You know it’s something they’re already interested in, so, it’s a win-win.
Great content can make the difference between a successful and unsuccessful digital marketing strategy. Follow these tips here and you will be sure to have a solid foundation to build your strategy upon. Get a professional to help, if you don’t feel like you can handle it or don’t have the time to write on your own.
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