7 Ways to Grow Your Business With Social Media Listening
Sometimes, all you need to expand your business is a good set of ears.
In the same way we gather information from our surroundings using our ears, the relevant data on the Internet can be amassed and used with an appropriate set of tools called social media listening tools.
In this article, we’ll explain what Social Media Listening Tools are and how they can help your business to grow.
Social Media Listening- What is it?
Similarly to what happens when you look at a sonar display to gather information, social media listening refers to the act of following the ‘word of the street’ on social media- in order to gather some information.
These programs utilize advanced search algorithms which allow you to track down specific keywords or phrases. Whenever someone mentions you in their posts, a listening tool will be able to see, or rather ‘hear’ it, and let you know more about it.
Using these tools, you can see how popular your brand is currently on the market, as well as how your competition is faring with their marketing campaigns. Based on this data, you can model your future steps toward conquering the market with an air of confidence. Neat stuff, but wait for it- there’s more to it.
Here’s 7 Ways Social Media Listening Can Help You Grow Your Business
1. Organizing an Efficient Customer Service
Since social media listening tools enable you to track everything written about you online in real time, using them to get to a person who expressed their complaint via their social media account is a piece of cake.
As of lately, more and more people resort to social media when they feel like voicing their displeasure with certain products or services.
If you decide to use the aforementioned tools to answer to the complaints some of your customers may have, you can rest assured you’ll be able to track them down easily and then come up with a way of dealing with them.
If you keep this practice of accountability up for a while, people will start seeing you as a trustworthy brand that stands behind their products. (or services) It’s stuff like this that creates brand awareness, mind you.
2. Finding New Customers
When it comes to finding new customers on social media, keywords play a ‘key’ part in attracting the people who haven’t heard about you yet.
Keywords, in general, signify the words and phrases most frequently typed in various search engines. If you know what those words and phrases are, you can create content that would include them and thus attract those same people who typed them toward your online premises.
Once they become either your followers, or indeed, contact you directly, you can grow your relationship with them and secure some juicy sales down the road.
3. Hiring Influencers
An influencer is a person who is famous on social media platforms. (Or just one platform, it all depends.) One of the ways to grow your business using social media listening is to hire one of these celebrities to advertise your brand.
The way to go about this is to first check out what influencers are talking about your brand. For example, they might mention you in one of their posts or otherwise display one or more of your products or services.
After you’ve established that they’d like to be onboard with you, you can proceed to negotiate with them and concoct a collaboration proposition that will work for mutual benefit.
4. Protecting Your Brand
Being able to pinpoint who’s talking about your brand at any given moment can be quite effectively used for intellectual property protection.
You can ascertain if someone is taking your company’s name ‘in vain’- that is, posts your content as their own. Once you’ve identified the culprit, you can take certain steps towards making protecting your brand.
5. Getting Ideas for Your Marketing Campaign
Knowing what’s currently popular on the market means you can use the content you see and get inspired by it for your own pursuits.
Make no mistake, we’re NOT advising you to steal other people’s stuff. That being said, you never know where an interesting concept lies, so doing your homework and regularly following the trends on social media and in general can be truly beneficial to the development of your campaign.
6. Executing Lightning-Fast Research
Whether you like it or not, research will play a large role in your social media strategy.
Your social media manager will surely need to develop a case study for a marketing campaign on certain social networks, so being able to get what they need fast makes their job much more efficient.
This, in turn, means you’ll be able to organize a bulletproof social media campaign or adapt the existing one according to the events and new developments on the market. Being able to quickly find what you need and use it to prop up your posts can mean solving a problem sooner rather than later.
7. Keeping an Eye Out on the Competition
Handling all kinds of information regarding the most popular and sought after keywords means you’ll find it easier to keep a watchful eye on the competition.
Other than checking on their social media profiles and daily posts, you’ll be able to evaluate how their own marketing campaigns are currently faring, thus enabling you to avoid making the same mistakes as them. (If they are indeed making mistakes, that is.)
Don’t forget that juggling your target audience, potential customers and the ones that you already have is about handling information. Whether it’s improving their customer experience through a zippy customer support or developing a brand new marketing strategy for your company, having a good set of social media-research tools onboard can truly mean the difference between making it on the big market and failing miserably.
So, social media listening tools– definitely worth checking out!
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