Which is the Best Social Media Platform for You?
By now, you are aware that social media is one of the most important marketing tools for any brand that wants to stay relevant. Hubspot says that 92% of successful marketers stated that they had managed to increase the exposure of their brand by using social media. So, if you aren’t using its full potential, then you are missing a lot. Of course, it’s not easy to start just like that.
Choosing the right type of social media platform can be a bit challenging. With so many different social networks, businesses need to narrow down the choice and select a platform that will enable them to target the right audience and increase their social media presence.
Narrow the Choice of Social Media Platform
There are too many social network platforms to present your brand on them all, so the key is to choose the one where the most of your target audience is active on a daily basis. Some of the social media websites with the most significant number of monthly active users are Twitter, Facebook, LinkedIn, Pinterest and Instagram.
Start by Determining Your Goals
When using social media for marketing, you won’t get anywhere without having specific goals in place. By having determined goals, you can choose the social platform as well as tailor your content to engage and attract your audience. These are the most common ways that marketers benefit from social media:
- You will learn about the habits, needs, and wants of your ideal buyer persona and customers, and increase traffic towards your site.
- The improvement of your customer service offerings is to provide some other platform where customers can ask you questions, make complaints and express concerns. Having such direct communication with your audience will help you generate new leads and reach qualified prospects.
- Connecting with a new audience and demographics that may like what you have to offer, thus increasing your brand awareness and exposure.
Analyze What Channels Your Audience is Using
It is essential to choose a platform where your targeted audience operates the most. So, the best thing to do is to analyze which platform your audience prefers and reach out to them on the networks that they are already using. One of the easiest ways to do this is through a simple customer survey. Include questions about what social websites they use, where they usually receive information, and which influencer they love the most. You can also find out about the demographics of different social media users to determine where they spend most of their online time.
Determine the Type of Content You Will Create
The type of your content you should create is based on the kind of social media platform you will use. Also, it needs to represent your brand in the best possible light. So, which types of content should you focus on?
- Blog posts
- User-generated content
- Webinars and live streams
If you plan to publish case studies, blog posts, and infographics, then you should go with LinkedIn. On the other hand, if you’re going mostly with visual content, Instagram would be a natural choice.
Social Media Platforms that Will Suit Your Business
Instagram content needs to have a high-quality aesthetic. Your every post should have a theme and color palette to get more engagement from your followers. Instagram is best for businesses from lifestyle industries, such as food, travel, and fashion and interior design. Also, it’s suitable for growing brand awareness and interacting with your community, since you can’t post links on Instagram.
Facebook is best for views, engagement through ads or boosted posts, reach driving traffic and impressions for websites or blogs. Its content depends on the paid strategy you use to be more visible. It means that the reach is more important than the number of followers on Facebook. The platform is excellent for almost any industry with the budget that wants to target generations X and Y and baby boomers, because these audiences use Facebook the most.
YouTube is the center of video content. By opening your YouTube channel, you can share your videos with the whole world. Any line of work can benefit from YouTube since it’s a great way to communicate with your consumers as long as it’s creative and unique.
Twitter is for sharing messages to a global audience of new and existing customers, regardless of the type of business. It is an excellent tool for communicating with other companies and customers, especially for brands with large media budgets for paid strategies on Twitter.
LinkedIn is used by professionals who want to connect and build their networks. Here, you can access jobs, news, people, and industry updates as well as share industry insights and other valuable educational content. It is meant for B2B marketers because you can target users by job role or industries. Being able to target a specific audience assures you that your paid strategy is a sound investment.
Social media represents one of the most important assets for any business that wants to grow their exposure online, as well as to connect with people from all around the world. With social media, you can create brand awareness, generate more leads, website traffic and much more. The key is to choose the type of social media.
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